Latest news - Page 12

The Managing Director of WorkJam, Andrew Myers, has discussed how the company is enhancing employee engagement and entering new markets.

ISMS.online CEO Luke Dash discusses the company’s 500% growth, innovations in compliance technology, and global expansion plans, including a new US office.

Advances in AI spark both optimism and worry, with experts debating its impact on marketing, democracy, and human existence.

Rapid7 has completed its IRAP assessment at the PROTECTED level, allowing Australian Government agencies to employ its Insight Platform.

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.

DataStax's Warren Schilpzand has discussed leveraging AI for customer success, highlighting projects with Priceline, Macquarie Bank, and APAC market growth.

Meltwater, in partnership with Microsoft, has unveiled Meltwater Copilot, an AI-driven tool aimed at revolutionising communication and marketing strategies.

Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.

Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.

Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.

Robotic Marketer launches Come Market Your Business with Me, designed to streamline marketing for Australian small businesses using AI.

Melbourne’s The Martech Weekly (TMW) and New York-based Alium partner to disrupt market research, promising enhanced, transparent market intelligence for Martech investments.

Pattern predicts record sales for Amazon's six-day Prime Day in Australia, citing a doubling in sales for brands and rising consumer participation, despite recent price hikes.

New Relic integrates NVIDIA NIM inference microservices, bringing AI observability to its platform.

Mentor Group has launched a VR training tool that boosts sales skill retention by 75%, offering immersive, customisable scenarios via wearable headsets.

Xtend launches an AI-driven suite to boost lower marketing funnel conversions in sectors like e-commerce, fintech, and travel, promising significant revenue gains and reduced acquisition costs.

Manhattan Associates' Unified Commerce Benchmark for Specialty Retail unveils key findings from Singapore's retail sector, spotlighting leaders like Nike, Adidas, and Dior.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

APAC's ad market is set to grow 8.5% to USD $289 billion in 2024, amid rising AI-driven ad fraud and evolving media quality trends.

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.