CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news - Page 10

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Capgemini & Google Cloud unite for AI customer solutions
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digital transformation
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cx
Capgemini has teamed up with Google Cloud to develop innovative AI solutions designed to enhance customer experiences across multiple sectors.
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L'Oréal adopts AI from Google Cloud to enhance marketing
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digital transformation
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genai
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ai
L'Oréal is harnessing Google Cloud's AI to revolutionise its marketing, enabling rapid content creation and inspiring localised brand storytelling.
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Accenture & Google Cloud boost AI & cloud solutions
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network infrastructure
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digital transformation
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cx
Accenture is expanding its partnership with Google Cloud to enhance cloud and AI adoption globally, focusing on solutions that boost enterprise efficiency.
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Why tech founders risk falling behind - fast
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partner programmes
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ai
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learning
In the fast-paced tech industry, founders risk stagnation by prioritising speed over strategic learning, potentially overlooking vital market shifts.
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Google unveils Gemini 2.5 AI models for enterprises
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firewalls
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digital transformation
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breach prevention
Google has launched the Gemini 2.5 series of AI models, boosting enterprise applications with advanced reasoning capabilities and tailored solutions for businesses.
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Older freelancers in demand as businesses adapt globally
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engineering
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healthcare
A global shift sees companies turning to older freelancers for specialised skills, with 45% of firms reporting an increase in those aged 55 and over.
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Google's Vertex AI adds Lyria for text-to-music creation
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google
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branding
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data governance
Google has launched Lyria, a text-to-music model on its Vertex AI platform, enhancing its generative media capabilities across video, image, speech, and now music.
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Singapore SMEs face challenges in digital transformation
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digital transformation
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martech
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digitalisation
A recent TDCX survey reveals that Singapore's SMEs struggle with digital transformation, facing challenges in skills, content creation, and competition.
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Google Cloud unveils AI tools to simplify app lifecycle
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devops
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apm
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software development
Google has unveiled new AI capabilities on its Cloud Platform aimed at simplifying the application lifecycle for developers and operators, enhancing productivity.
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FedEx strengthens APAC leadership with new appointments
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hcm
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partner programmes
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business strategy
Federal Express has strengthened its Asia Pacific leadership team by appointing three senior executives, aiming to enhance customer solutions and market growth.
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Australian firms face rising security & travel challenges
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data privacy
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ai
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misinformation
International SOS warns that Australian businesses face escalating security threats in its 2025 Risk Outlook, with 65% globally reporting heightened risks.
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APAC consumers torn between AI benefits & privacy risks
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it training
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data privacy
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ai
A new F5 study reveals that while consumers in APAC embrace AI for productivity, they harbour serious concerns about privacy, job security, and ethical use.
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Meta enhances safety with new features for teen accounts
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facebook
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instagram
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social media
Meta has announced expanded safety features for its Teen Accounts, enhancing privacy and parental controls for users under 16 amidst growing online safety concerns.
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APAC leads mobile gaming growth despite session decline
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gaming
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digital entertainment
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mobile gaming
Adjust's latest Gaming App Insights report reveals a 4% rise in mobile game installations in the Asia-Pacific region, highlighting key growth opportunities for marketers.
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Mastercard outlines plan to combat card fraud in Australia
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biometrics
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payment technologies
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mastercard
Mastercard has unveiled a five-year strategy to innovate payment methods in Australia, tackling a surge in card fraud that nearly hit $1 billion in 2024.
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HPE expands Aruba networking with enhanced deployment options
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uc
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network infrastructure
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iot
Hewlett Packard Enterprise has expanded its HPE Aruba Networking Central product, introducing new deployment options for enhanced data sovereignty and network reliability.
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Nintex unveils new AI features for business automation
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digital transformation
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low-code
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genai
Nintex has unveiled advanced generative AI features to enhance business automation, streamlining processes for mid-market firms and large enterprises.
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Alibaba Cloud unveils new AI models & infrastructure upgrades
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saas
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edutech
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gaming
Alibaba Cloud has launched advanced AI models and tools aimed at international customers, enhancing its offerings in Singapore as part of a USD $53 billion investment.
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IRONMAN 4x4 wins award for best retail project 2025
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digital transformation
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cx
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martech
IRONMAN 4x4 has been awarded the 2025 iTnews Benchmark Award for Best Retail Project, thanks to a digital overhaul with Soul+Wolf and PKF Digital.
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Celonis for tariff management: Navigating supply chain disruptions with Process Intelligence
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future of business
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tariff managemet
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ai in supply chain
As global leaders grapple with new tariffs, Celonis offers a Process Intelligence Platform that helps Australian businesses navigate supply chain disruptions effectively.