Latest news - Page 1
Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy
Today
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genai
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adobe
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branding
AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.
Salesforce survey reveals AI adoption hurdles for CIOs
Today
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digital transformation
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genai
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ai
A Salesforce survey reveals that while 84% of CIOs view AI as vital as the internet, only 11% have fully implemented it amidst significant hurdles.
LG Electronics ranks 97th in Best Global Brands 2024
Yesterday
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cx
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martech
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digital marketing
LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.
Barriers hinder MarTech's role in fostering customer trust
Yesterday
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cx
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martech
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personalisation
A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.
Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs
Yesterday
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martech
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digital entertainment
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ai
Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.
Sitecore exceeds USD $500 million annual recurring revenue
Yesterday
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digital transformation
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ecm
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cx
Sitecore has announced it has surpassed USD $500 million in annual recurring revenue for fiscal year 2024, driven by strong demand for its digital experience platform.
Everstage secures USD $30m in Series B funding round
Yesterday
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data analytics
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cx
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martech
Everstage has successfully raised USD $30 million in Series B funding, led by Eight Roads Ventures, to enhance its innovative sales commission management platform.
AI takes center stage in Adobe's new GenStudio tool
3 days ago
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cx
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martech
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genai
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
Why eCommerce brands need to rethink Black Friday/Cyber Monday
3 days ago
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cx
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martech
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ecommerce
eCommerce brands are urged to rethink their reliance on Black Friday and Cyber Monday, adopting a year-round strategy to foster customer loyalty and sustainable growth.
Bridgehead expands internationally with Adelaide office
4 days ago
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saas
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it in manufacturing
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market
Bridgehead has launched a new office in Adelaide, aimed at enhancing its global expansion strategy and supporting businesses in entering key markets.
Survey reveals challenges in digital asset management growth
4 days ago
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genai
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ai
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automation
An independent survey reveals most brands struggle with integrating multiple digital asset management systems, facing notable workflow and collaboration challenges.
Adobe unveils new Firefly video model and updates image tools
4 days ago
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martech
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genai
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ai
Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.
Amplitude report reveals top products with 200% growth
Last week
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devops
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cx
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martech
Amplitude's 2024 Next Hottest Products Report reveals five leading products boasting over 200% growth through effective customer engagement strategies.
Miro unveils AI-powered Innovation Workspace for teams
Last week
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rpa
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open source
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productivity
Miro has launched its Innovation Workspace, an AI-driven platform designed to streamline innovation processes, marking its biggest release since 2012.
Australians trim grocery shopping as prices continue to rise
Last week
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ecommerce
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millennials
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gen z
With grocery prices soaring in Australia, a new survey reveals 56% of shoppers are returning sweet treats amid rising living costs.
Why Australian companies are still failing miserably at real-time data
Last week
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iot
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partner programmes
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genai
Despite recognising AI's potential, Australian firms struggle with real-time data, a critical component for effective operations and future AI success.
LiveRamp enhances AI with new Perplexity, Chalice deals
Last week
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cx
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martech
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personalisation
LiveRamp has unveiled new AI capabilities via partnerships with Perplexity and Chalice, aimed at enhancing marketing effectiveness and consumer engagement.
Liftoff unveils Cortex to revolutionise mobile ad campaigns
Last week
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ai
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digital marketing
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ml
Liftoff has launched Cortex, a machine learning platform poised to enhance mobile ad campaign performance significantly through advanced data processing techniques.
Zendesk unveils AI suite to enhance customer service efficiency
Last week
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data analytics
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cx
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martech
Zendesk has unveiled a range of AI innovations aimed at enhancing customer service, including an AI Agent Builder requiring minimal training for users.
Teleperformance opens new multilingual hub in Bali
Last week
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uc
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ai
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telco
Teleperformance has launched a new multilingual hub in Bali, Indonesia, aiming to bolster customer service for clients in the Asia Pacific region.