Latest news - Page 13
Twilio report underscores AI's vital role in predictive marketing
Wed, 19th Jun 2024
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uc
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martech
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cdp
Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.
Megantic wins three major awards at Global Agency Awards
Wed, 19th Jun 2024
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martech
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awards
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deakin university
Megantic triumphed at the Global Agency Awards, winning Best Agency Culture, Best eCommerce Agency, and Best SEO Agency, underscoring its dedication to excellence.
Alchemer launches AI-driven tool for real-time CX feedback analysis
Wed, 19th Jun 2024
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data analytics
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cx
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martech
Alchemer has launched Alchemer Pulse, an AI-powered tool for rapid analysis of customer feedback, transforming unstructured data into clear, actionable insights.
Business leaders show mixed trust in Apple & OpenAI AI tech
Tue, 18th Jun 2024
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genai
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ai
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personal computing devices
New research reveals mixed trust levels among business leaders toward AI tech from Apple and OpenAI, with privacy concerns affecting Apple's standing.
Infosys launches Infosys Aster for AI-led marketing transformation
Tue, 18th Jun 2024
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digital transformation
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martech
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commerce systems
Infosys has unveiled Infosys Aster, an AI-amplified suite of marketing services designed to boost brand experiences and efficiency, aiming to drive business growth.
Industry reactions to Apple Intelligence debut at WWDC
Tue, 18th Jun 2024
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private cloud
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martech
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cdp
At WWDC, Apple unveiled Apple Intelligence, enhancing Siri with deeper AI integration for personalised user interaction.
Incubeta acquires Persuasion Technologies to enhance analytics
Tue, 18th Jun 2024
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data analytics
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martech
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cdp
Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.
Adobe & TikTok partner to streamline content creation
Tue, 18th Jun 2024
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martech
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adobe
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content creation
Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.
Adobe reveals groundbreaking AI in Acrobat for enhanced PDFs
Tue, 18th Jun 2024
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devops
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ecm
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martech
Adobe unveils AI-powered tools in Acrobat from 18 June 2024, enabling users to create and edit images within PDFs using text prompts via Adobe Firefly.
Constructor raises USD $25 million to triple valuation to USD $550 million
Tue, 18th Jun 2024
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cx
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martech
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analyst report
AI-powered ecommerce search platform Constructor raises USD $25 million in Series B, nearly tripling its valuation to USD $550 million. Sapphire Ventures leads the round.
How to navigate the micro-macro dichotomy of GenAI
Tue, 18th Jun 2024
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cx
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martech
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personalisation
Business leaders must balance generative AI's vast benefits with short-term deployment challenges to navigate its transformative yet complex potential.
Brightcove partners with FrightPix to launch niche streaming service
Mon, 17th Jun 2024
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smartphones
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personal computing devices
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ios
Brightcove partners with FrightPix to launch a free ad-supported streaming service focused on horror, thriller, and true crime content in the US.
SAP Emarsys launches AI-driven tools in latest update
Fri, 14th Jun 2024
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cx
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martech
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cdp
SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.
Epicor buys KYKLO to enhance AI-driven ERP & digital sales
Thu, 13th Jun 2024
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martech
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erp
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api
Epicor acquires KYKLO to boost its AI-driven ERP vision, enabling manufacturers, distributors, and retailers to offer enhanced digital experiences and drive growth.
Joe Sen appointed new Group MD of Now Comms Asia
Thu, 13th Jun 2024
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samsung
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star wars
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job moves
Now Comms Asia names Joe Sen as Group MD to lead operations in APAC, focusing on strategic growth and client relationships in key regional markets.
Revealed: Splunk's latest game-changer in data tech
Thu, 13th Jun 2024
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data analytics
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siem
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secops
Splunk has announced the use of advanced data management tools to boost unified enterprise visibility and aid IT operations.
Samsung study shows growing influence of TVs in Australian homes
Thu, 13th Jun 2024
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digital signage
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digital entertainment
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displays & projectors
Samsung Electronics Australia's new research reveals that televisions are increasingly central to Australian lives, playing a key role in stress relief and sparking ‘TV envy’.
Why specialised AI is crucial to digital transformation
Wed, 12th Jun 2024
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digital transformation
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hcm
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genai
Specialised AI is essential for digital transformation, delivering precision, efficiency, and cost savings. RSM Australia reports $4.2 million in savings from AI-powered automation.
Technology leaders prioritise AI despite challenges ahead - IDC
Tue, 11th Jun 2024
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digital transformation
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ai
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cloud services
Despite challenges, global tech leaders are prioritising AI to drive growth, with 81% expecting moderate to high growth and 42% prioritising AI investments.
Pegasystems unveils powerful upgrades for Pega GenAI Blueprint
Tue, 11th Jun 2024
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rpa
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genai
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ai
At PegaWorld iNspire, Pegasystems launched major upgrades to its Pega GenAI Blueprint, promising faster, smarter app designs driven by generative AI.