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Seedtag launches NeuroX contextual ad exchange for brands
Artificial Intelligence

Seedtag launches NeuroX contextual ad exchange for brands

Advertisers could regain access to premium inventory as Seedtag's new exchange targets impressions using contextual AI instead of user identities.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Nestlé & Lazada trial AI shopping tools in Southeast Asia
Customer Experience

Nestlé & Lazada trial AI shopping tools in Southeast Asia

Shoppers in three Southeast Asian markets will get AI product help and photo-based prompts as Nestlé and Lazada test conversational buying tools.

By Mark Tarre • 3 min read • Last month
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Last month
impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

Marketers in Southeast Asia gain a clearer way to track creator campaign returns as YouTube data replaces estimated metrics and fragmented workflows.

By Sofiah Nichole Salivio • 4 min read • Last month
Emtek expands Google Cloud AI tools for media production
Gaming

Emtek expands Google Cloud AI tools for media production

The rollout should cut production costs further after VidioGen helped Emtek reduce redevelopment time by 30% on an animated series.

By Sean Mitchell • 4 min read • Last month
OpenAI rolls out GPT-5.5 with coding & research gains
DevOps

OpenAI rolls out GPT-5.5 with coding & research gains

Codex and ChatGPT users get a model that OpenAI says performs better on coding, research and office work while using fewer tokens.

By Mark Tarre • 4 min read • Last month
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month
Amplitude launches AI Assistant for in-product support
Software-as-a-Service

Amplitude launches AI Assistant for in-product support

Users can now get help without leaving the app, as Amplitude's new assistant uses in-product data to guide and complete tasks.

By Mark Tarre • 4 min read • Last month
Anthropic & OpenAI split on cyber AI release strategy
DevOps

Anthropic & OpenAI split on cyber AI release strategy

As cyber tools become more powerful, Anthropic is limiting access while OpenAI is widening it, raising fresh fears over misuse.

By Shannon Williams • 5 min read • Last month
NEC teams with Anthropic for Japan AI enterprise tools
DevOps

NEC teams with Anthropic for Japan AI enterprise tools

The tie-up could speed secure AI adoption for regulated Japanese firms, with NEC set to roll out Claude to about 30,000 staff.

By Mark Tarre • 4 min read • Last month
Foxit launches PDF editor app inside ChatGPT for users
Storage

Foxit launches PDF editor app inside ChatGPT for users

The add-on aims to cut the manual formatting and checking that still slow AI-made documents before they can be shared.

By Catherine Knowles • 3 min read • Last month
PubMatic finds co-viewing lifts CTV ad action in APAC
PubMatic

PubMatic finds co-viewing lifts CTV ad action in APAC

Shared viewing on connected TV is driving stronger recall and post-ad action across Asia-Pacific, according to PubMatic's survey.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Cognizant launches Gemini Enterprise practice with Google
Unified Communications

Cognizant launches Gemini Enterprise practice with Google

Embedded engineers will help enterprises move generative AI from pilots into production as Cognizant deepens its Google Cloud partnership.

By Sean Mitchell • 4 min read • Last month
Avid & Google Cloud bring AI to media editing tools
Digital Transformation

Avid & Google Cloud bring AI to media editing tools

Editors could save time on logging and archive searches as the tie-up embeds Gemini and Vertex AI into Avid's production software.

By Mark Tarre • 4 min read • Last month
How executive profiling drives growth in B2B tech
Digital Transformation

How executive profiling drives growth in B2B tech

Structured executive visibility can reduce buying risk, build trust and sharpen market positioning for B2B tech firms across Southeast Asia.

By Patrick Keenan • 4 min read • Last month
CoinGecko adds market intelligence tools & partner platform
Software-as-a-Service

CoinGecko adds market intelligence tools & partner platform

Investors will get AI summaries, portfolio tracking and sharable charts as the crypto data site broadens beyond price feeds.

By Karen Joy Bacudo • 3 min read • Last month
Google Cloud launches AI agent platform in Southeast Asia
Data Protection

Google Cloud launches AI agent platform in Southeast Asia

Businesses in Southeast Asia can now access Google Cloud tools that connect AI agents, data and security, with chip and Workspace upgrades.

By Sean Mitchell • 5 min read • Last month
State Street honours Asia-Pacific institutional journalists
Fintech

State Street honours Asia-Pacific institutional journalists

Around 250 entries underscored the region's appetite for specialist coverage, as State Street's awards again spotlighted reporting on institutional finance.

By Sofiah Nichole Salivio • 4 min read • Last month
Exclusive: Adobe ANZ chief on AI adoption trends
Digital Transformation

Exclusive: Adobe ANZ chief on AI adoption trends

AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.

By Sean Mitchell • 5 min read • Last month