Latest news - Page 9

Cohesity has revealed its secret behind customer success: leveraging AI to revolutionise data management and cybersecurity, ensuring cyber resilience.

SnapLogic and Adobe commemorate a decade of collaboration, driving Adobe’s data transformation and streamlining operations with cutting-edge integration solutions.

HubSpot launches AI Search Grader, the first free tool to help brands assess their LLM and AI-driven search presence, amid rising AI chatbot use and declining traditional search engine usage.

Getty Images unveils new partnership with NVIDIA to launch a faster AI model, doubling speed and enhancing quality.

Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.

Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.

Westcon-Comstor's Intelligent Demand programme boosts partner revenue by USD $768m for fiscal year 2024, marking a 70% rise from last year.

LinkedIn has launched sponsored newsletters to help marketers boost readership and engagement, seeing a 59% rise in newsletter publications and a 47% increase in engagement over the past year.

Are you fully leveraging Customer Lifetime Value in your loyalty program? With advances in AI and data analytics, companies like Wendy’s and Pret A Manger are seeing transformative results.

Award-winning platform, SafeWatch, is addressing the mental wellness crisis by connecting users with friends and family, enhancing real-world support.

Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.

impact.com launches impact.com/advocate in Southeast Asia to boost brand trust through customer referrals and social media influence, addressing modern consumer behaviour.

Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen’s SSP platform to expand Vevo’s programmatic ad capabilities across premium content.

Canva unveils a refreshed brand system geared towards global workplaces, aiming to boost productivity and design capabilities.

Canva has acquired Leonardo.AI to enhance its AI content production capabilities. This move aims to integrate Leonardo's technology into Canva's design tools, benefiting 190 million users.

The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.

To excel in the booming SaaS market, resellers need to harness data, build customer-centric subscription models, and leverage automation to streamline operations.

Malicious ads are becoming hard to spot, warns Avast in its Q1/2024 Threat Report. Even legitimate platforms like YouTube are now targets for sophisticated malvertising schemes.

Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester’s Planning Guides reveal.

SS&C Blue Prism's CMO, Paul Taylor, reveals how automation and AI are driving business growth, efficiency, and innovation in an exclusive interview.