CMOtech Asia - Technology news for CMOs & marketing decision-makers

Expert columns
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Unlocking unused customer data: A wake up call for travel and hospitality
By Billy Loizou, Area Vice President, Amperity
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Winning customer loyalty is a marathon, not a sprint
By Jeremy Thomas, Regional Director, Backbase
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Unlocking the customer-centric value of ERP systems in distribution
By Terry Smagh, Senior Vice President & General Manager, Asia Pacific & Japan, Infor
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Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
By Jack Bolton, Sales Engineer, Eagle Eye
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Are actuaries getting left behind? The ‘double hurdle’ to innovation
By Klaas Stijnen, Co-Founder and Co-CEO, Montoux
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Why eCommerce brands need to rethink Black Friday/Cyber Monday
By Jasmine Allen, Head of Performance, Impressive
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Why Australian companies are still failing miserably at real-time data
By Paul Berkovic, Co-Founder and CCO, Rayven
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How first-party data supports Australia’s current spotlight on privacy
By Ben Chamlet, Senior Director, Solution Engineering, APJ, Twilio
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Understanding the technicalities of lifecycle marketing
By Miles Toolin, Head of Sales Engineering, APAC, Eagle Eye
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The alignment of CMO and CTO goals in the new era of data collaboration
By Richard Knott, General Manager, Australia and New Zealand, InfoSum
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Are you maximising Customer Lifetime Value (CLV) with your loyalty program?
By Jonathan Reeve, Vice President APAC, Eagle Eye
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How to boost your reselling efforts in the subscription economy
By Lincoln Lincoln, Vice President & Head of Global Sales & Customer Success, CloudBlue