Latest news
AI & data to transform marketing & media by 2025
Last week
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data analytics
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cx
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martech
By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.
APDI consortium launched to tackle Asia-Pacific identity issues
Last week
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physical security
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genai
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ai
The Asia Pacific Digital Identity Consortium launched in Hakone, Japan, aiming to enhance digital identity solutions for 4.78 billion people across 36 nations.
Optimizely named leader in Forrester Wave for EO solutions
Last week
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cx
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martech
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personalisation
Optimizely has been named a leader in Forrester's Q4 2024 Wave report for Experience Optimisation Solutions, excelling in Strategy and Current Offering categories.
Brightcove enhances platform with Acquia partnership
Last week
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ecm
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cx
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martech
Brightcove has unveiled major upgrades to its streaming platform through strategic partnerships, enhancing video content creation, distribution, and monetisation.
Sinch predicts AI & human synergy in customer service 2025
Last week
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cx
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martech
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email security
Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.
Salesforce unveils Agentforce 2.0 with enhanced AI agents
Last week
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cx
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martech
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cdp
Salesforce has launched Agentforce 2.0, an innovative digital labour platform that enhances workforce scaling through custom AI agents and integrations.
DuploCloud appoints Amundson & DeHart to leadership team
Last week
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data privacy
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gdpr
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cro
DuploCloud has appointed Matt Amundson as Chief Marketing Officer and Kelly DeHart as Chief Revenue Officer to bolster its leadership team.
Sinch predicts 2025 trends in digital customer engagement
Last week
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cx
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martech
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integration
Sinch forecasts significant advancements in digital customer communications by 2025, with 80% of enterprises expected to utilise conversational AI.
ProHance report shows rise in global productivity hours
Last week
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data analytics
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it services
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productivity
ProHance's Global Productivity Benchmarking Report shows average work hours rose to 9 hours 30 minutes in Q3 2024, highlighting diverse sector trends.
How to work with TechDay: A guide for PR Agencies
Last week
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partner programmes
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digital marketing
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techday
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
Umbraco predicts key CMS trends for 2025 including AI focus
Last week
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data analytics
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digital transformation
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ecm
Umbraco forecasts that AI, personalisation, and security will shape CMS platforms in 2025, emphasising reduced carbon footprints and enhanced user experiences.
Singapore marketers face data strategy challenges, survey reveals
Last week
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data privacy
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advertising
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digital advertising
Singaporean marketers are urged to enhance data practices amid rising concerns over advertising signal loss and identity issues, a Yahoo DSP survey reveals.
Singapore workers embrace AI but fear revealing usage
This month
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it training
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ai
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productivity
A Slack report reveals 52% of Singaporean workers use AI, yet 45% are hesitant to disclose this, fearing perceptions of incompetence.
Loyalty, CTV, ‘brandformance’: Three martech trends in 2025
This month
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cx
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martech
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digital marketing
As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.
7 Strategies for Asian SMBs to Unlock International Growth This Holiday Shopping Season
This month
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data analytics
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cx
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martech
As the holiday shopping season approaches, Asian SMBs are urged to adopt seven strategies to unlock international growth and capture global market demand.
Denodo launches Agora SaaS solution on AWS Marketplace
This month
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saas
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genai
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ai
Denodo has launched Agora, a managed SaaS solution on the AWS Marketplace, aimed at simplifying data management for businesses in the APAC region.
Thoughtworks partners with AWS to advance GenAI in Asia
This month
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hyperscale
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cx
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martech
Thoughtworks has teamed up with Amazon Web Services to boost generative AI solutions for industries across the Asia Pacific, enhancing customer engagement and productivity.
Study reveals emojis & phrases likely outdated by 2025
This month
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social media
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emoji
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study
A new study reveals that certain emojis and phrases, including the 'enraged face', could become outdated by 2025 as digital communication shifts.
AppsFlyer report: hybrid monetisation reshapes app revenue
This month
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smartphones
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personal computing devices
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ios
AppsFlyer’s 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.
Vapi secures USD $20 million for AI voice agent expansion
This month
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customer service
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investment
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conversational ai
Voice AI platform Vapi secures USD $20 million in Series A funding, aiming to enhance its voice agent deployment across diverse industries.