Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Typeface unveils AI engine for governed marketing at scale
Today
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devops
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partner programmes
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digital entertainment
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
Infobip unveils AgentOS to power AI-first customer service
Last week
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uc
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data analytics
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digital transformation
Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.
Singapore firms favour specialist skills & contractors
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crm
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devops
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data analytics
Singapore employers tighten permanent headcount, channelling spend into scarce AI, cyber and data skills while ramping up contract hiring.
Sinch unveils AI agent tools for customer engagement
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uc
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data protection
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digital transformation
Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.
Kentico reveals Site of the Year 2025 award winners
Last week
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saas
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edutech
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manufacturing
Kentico crowns global winners of its Site of the Year 2025 awards, spotlighting standout Xperience-powered digital projects across sectors.
Google & Klaviyo deepen AI pact for agentic commerce
Last week
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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
Marketers lag on AI tools amid data & trust concerns
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data protection
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digital transformation
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martech
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
How phone validation turns dead leads into real sales
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crm
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cx
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martech
Sales teams waste time on dead numbers; verified phone data turns outreach into real conversations, better leads and higher conversions.
Mobile app installs & sessions keep climbing in 2025
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gaming
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data analytics
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digital transformation
Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.
Treasure Data unveils AI-powered command line tool
Last week
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devops
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data analytics
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digital transformation
Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.
SAP rebrands Emarsys as Engagement Cloud for AI CX
Last month
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saas
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digital transformation
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cx
SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.
Marketers boost budgets as LLMs emerge as key audience
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digital transformation
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martech
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digital entertainment
Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.
Stop burning money on manual marketing tasks
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devops
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data analytics
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digital transformation
Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.
Aurasell unveils AI-native GTM OS overlay for CRMs
Last month
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crm
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data analytics
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digital transformation
Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.
Retailers cut Valentine's discounts as browsing rises
Last month
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martech
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commerce systems
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personalisation
Online Valentine's discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.
Infobip boosts WhatsApp marketing ROI with new API tools
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data protection
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devops
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digital transformation
Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.
Ramadan 2025 reshapes Southeast Asia shopping journeys
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cx
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martech
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supply chain
Ramadan 2025 lifted Southeast Asia retail sales 13% as shoppers began browsing weeks earlier and stretched decisions over longer journeys.
Collage names co founder Ross Durbin as chief executive
Last month
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manufacturing
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digital transformation
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ecm
Collage appoints co-founder Ross Durbin as chief executive to spearhead AI-driven digital asset management growth from its Denver base.
Oracle adds AI agents across CRM & supply chain apps
Last month
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crm
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manufacturing
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data analytics
Oracle has embedded free prebuilt AI agents across its Fusion apps to automate CRM and supply chain tasks from campaign design to logistics.
Marketers: Get ready to AI-proof your careers
Last month
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devops
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cx
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martech
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.