Latest news - Page 26

Accelya has landed a major deal to bolster retail modernisation for Korean Air, providing strategic control and enhanced customer experience through its FLX Platform.

Canto sets sights on ANZ market expansion, planning an APAC hub in Sydney after achieving a 163% growth in new customers YoY in the region.

Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

Amplitude is enhancing its Digital Analytics Platform to better capture customer behaviour insights, introducing features like Session Replay and the Visual tag editor.

Yahoo's innovative PurpleLab offers swift, high-quality market research solutions in Australia and South East Asia, revolutionising the way brands garner consumer insights.

A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.

Cybersecurity expert, Tina Stewart, steps up as Chief Marketing Officer at IT security solutions provider, Utimaco, to bolster the firm's global market presence.

Creative Technology expert Marie-Celine Merret bows into the helm at MADE THIS, bolstering its capabilities in omnichannel content amid a tech boom, following a successful stint at Media.Monks.

TikTok's Creative Assistant integrates with Adobe Express for a seamless video creation journey, offering creators new levels to content development whilst streamlining branding process across the TikTok platform.

Adobe partners with renowned designer Christian Cowan to unveil the world's first wearable and electronically adaptable garment, employing Adobe's Primrose technology, at NYFW Fall/Winter 2024.

News Corp Australia pens a notable multi-year deal with technology platform Outbrain to enhance content discovery and revenue optimisation on its digital properties.

IAB New Zealand's Q3 2023 report reveals a 7.3% year-on-year surge in digital advertising revenues, reaching $534.8m, signalling a bright future for the sector.

Singaporean startup, Meta Fantasy, acclaimed by the Google AI Trailblazers Programme, is set to launch a platform capable of creating AI-generated 3D spaces.

Rising consumer expectations and digitisation push businesses to upgrade legacy systems for advanced, cloud-based platforms for improved customer engagement and long-term growth.

Merkle's new report, Customer Experience Imperatives, urges businesses to anticipate and respond to consumer needs as 85% of APAC consumers believe personalised recommendations shape their brand experiences, promoting loyalty and long-term relationships.

Global trust in banks for data collection tops the 2024 Thales Digital Trust Index, as privacy fears prompt 26% of consumers to abandon certain brands over the last year.

Cloud computing giant Vultr introduces Vultr CDN, a next-gen international content delivery service, offering expansive, fast, and secure content distribution globally.

Workplace digital signage significantly boosts productivity and enhances engagement among deskless workers, suggests a study by ScreenCloud and Google ChromeOS.

Tech and cybersecurity veteran Kate Reed joins global Privileged Access Management provider, Delinea, as Chief Marketing Officer, bringing 20+ years of experience.