CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news - Page 25

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ServiceNow, Hugging Face, NVIDIA unveil code-gen AI, StarCoder2
Mon, 4th Mar 2024
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genai
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llms
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ai
Tech giants ServiceNow, Hugging Face and NVIDIA unveil StarCoder2, a family of open-access large language models, enhancing code generation performance and developer productivity.
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Adobe explores AI for bespoke audio & music creation
Thu, 29th Feb 2024
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martech
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genai
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ai
Adobe Research's pioneering Project Music GenAI Control, a tool with generative AI capabilities for customised audio and music editing.
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Seismic's 2024 product release enhances AI capabilities
Thu, 29th Feb 2024
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data analytics
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martech
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personalisation
Seismic boosts AI capabilities and user collaboration with Winter 2024 product release, aimed at enhancing sales representative proficiency.
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AI deepfake scams surge with celebrity voice cloning on social media
Wed, 28th Feb 2024
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edutech
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healthtech
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bitdefender
Rise in advanced AI voice cloning scams impersonating celebrities like Oprah and Elon Musk on social media are duping victims in phoney giveaways, reveals security firm Bitdefender.
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Developer efficiency boosted by GitHub Copilot Enterprise availability
Wed, 28th Feb 2024
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martech
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commerce systems
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apm
GitHub unveils its AI tool, Copilot Enterprise, boosting developer efficiency by offering customised guidance throughout the software development process.
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Australian firms warned of AI legal implications in chatbot fiasco
Wed, 28th Feb 2024
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uc
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ai
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ai agents
Australian firms are advised to consider the legal ramifications of using artificial intelligence to interact with customers, as rushing to adopt this tech could lead to legal issues if errors occur.
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Rise in 'quishing' attacks exploits growth in QR code usage
Wed, 28th Feb 2024
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malware
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mfa
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passwordless
With the rise of QR code usage, a new form of phishing attack dubbed 'quishing' has surged, with cyber criminals exploiting the codes to steal personal data, warns Yubico's solutions architect, Josh Cigna.
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Chris Howard leaves Dentsu for COO role at Nest Commerce
Wed, 28th Feb 2024
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ecommerce
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google
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ebay
Amid a period of substantial growth, Nest Commerce appoints former Dentsu Managing Director, Chris Howard, as their new Chief Operating Officer to propel ecommerce clientele into further expansion.
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China's B2B MNCs turn to social media for strategic outreach
Mon, 26th Feb 2024
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digital transformation
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ai
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wechat
China's international B2B MNCs are using social media as a primary marketing channel, with 70% planning to increase their marketing budget in 2024, according to KAWO's recent report.
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WhatsApp tops as preferred social media app in Singapore
Fri, 23rd Feb 2024
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facebook
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whatsapp
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meltwater
WhatsApp claims the crown as Singapore's favourite social media app, with over 27% preference among users, according to the Digital 2024: Singapore report by Meltwater and We Are Social.
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Vevo & PubMatic team up for global CTV inventory access
Fri, 23rd Feb 2024
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youtube
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transparency
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digital advertising
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
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LUMOS Intelligence reshapes Out-of-Home marketing]
Fri, 23rd Feb 2024
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martech
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ai
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broadsign
LUMOS Intelligence is revolutionising the Out-of-Home marketing landscape in Australia by providing crucial insights for marketing campaigns.
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Searchspring partnership boosts personalised eCommerce
Fri, 23rd Feb 2024
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data analytics
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cx
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martech
Searchspring's integration with Dotdigital set to transform email campaigns by tailoring product offerings based on customer's past interactions.
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Wipro & IBM launch Enterprise AI-Ready Platform for generative AI adoption
Fri, 23rd Feb 2024
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data protection
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genai
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llms
Wipro and IBM partner up to launch the Enterprise AI-Ready Platform aiming to simplify data integration and diversify AI use in business procedures, further expanding their collaborative footprint.
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Is precise personalisation killing creativity?
Thu, 22nd Feb 2024
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data analytics
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martech
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personalisation
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
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Circana launches Liquid Data Engage, a novel platform for retailers
Wed, 21st Feb 2024
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data analytics
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ai
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bi
Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.
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Twilio's data report shows AI & quality data key for success
Wed, 21st Feb 2024
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data analytics
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cx
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martech
Twilio's latest data report highlights the crucial role high-quality data and AI integration play in enterprise growth, spurred by a booming trend of data-centric operations.
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Australians spend more time on social media, TikTok leads the way
Wed, 21st Feb 2024
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youtube
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facebook
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instagram
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
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Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra
Wed, 21st Feb 2024
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data analytics
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blockchain
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risk & compliance
Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.
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Lotame unveils 'Collaborate' to boost data collaboration as cookies decline
Wed, 21st Feb 2024
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data portability
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data exchange
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data transformation
Lotame announces new tool from London designed to aid digital marketers' data collaboration efforts as third-party cookies are phased out, while also bolstering data privacy compliance.