Latest news - Page 27

Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.

Konica Minolta boosts its Australia and New Zealand divisions with the strategic appointment of tech industry veteran, Melissa Dempsey, as Chief Marketing Officer.

Airtime Rewards and O2 give an economic boost through an exclusive cashback initiative in February, allowing O2 customers to offset phone bills with purchases from over 180 retail partners.

A surge in searches for voice assistant tricks by 304% sparks TikTok tech savants from FatJoe to reveal top hacks - enhancing user experiences.

Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.

Event ticketing tech firm, INTIX, pioneers the use of real-time marketing to engage customers, promote additional offerings, and enhance event revenues during an event.

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.

By 2026, due to the increase in AI-driven deepfake attacks, 30% of businesses will question the authenticity of identity verification, says analyst firm, Gartner.

AI-generated explicit images of pop star Taylor Swift cause uproar, marking a chilling illustration of the technology's misuse and intensifying ethical concerns over AI regulation.

Trust Bank debuts Trust+, Singapore's maiden comprehensive digital banking platform, built upon transparency and simplicity.

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

On Change Your Password Day, Australians are encouraged to bolster their digital security by adopting longer, unique passphrases and using multi-factor authentication.

The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.

Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.

In light of soaring expectations for digital experiences, brands need to significantly improve their applications to win over the discerning and demanding 'Application Generation', warns a new study from Cisco.

Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.

Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.

As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.

Adapting to change and catering to workforce needs in the new year is key to attracting and retaining talent amid a rapidly transforming labour market and a growing emphasis on Generative AI.