CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news - Page 6

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Salesforce to offer free AI training to close skills gap
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it training
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cdp
Salesforce will offer its premium AI courses for free on Trailhead until end-2025, investing over USD $50 million to bridge the AI skills gap.
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Laserfiche clinches ninth WealthManagement.com Industry Award
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crm
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document management
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digital transformation
Laserfiche has clinched its ninth WealthManagement.com Industry Award for its generative AI document summarisation tool, boosting efficiency in wealth management.
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Study shows return policies crucial for Australian retailers
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cx
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martech
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commerce systems
As cost-of-living pressures rise, Australian shoppers are more selective and returns-savvy, making flexible return policies key to retail success, says a new study.
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JB Hi-Fi teams with Amperity to enhance customer data strategy
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cx
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martech
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cdp
JB Hi-Fi partners with Amperity to enhance its first-party data strategy, aiming for better customer engagement through AI-powered insights and predictive modelling.
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Salesforce unveils Agentforce Partner Network to delivery specialised AI agents
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hyperscale
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martech
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cdp
Salesforce unveils the Agentforce Partner Network, collaborating with AWS, Google, and IBM to revolutionise AI-driven customer success with new agents.
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Salesforce & Google Cloud expand AI-driven partnership
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martech
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cdp
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ai
Salesforce and Google Cloud deepen ties to boost AI capabilities, unveiling Agentforce. The move promises seamless, secure workflows.
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Salesforce, NVIDIA team up to boost AI innovation in enterprise
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martech
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cdp
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ai
Salesforce and NVIDIA unite to revolutionise enterprise AI, enhancing productivity through predictive analytics, generative workflows, and interactive avatars.
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Salesforce unveils AI-driven Data Cloud innovations to boost CX
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firewalls
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siem
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encryption
Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.
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Milieu Insight appoints Sundip Chahal as new CEO
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martech
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cdp
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logitech
Milieu Insight has named Sundip Chahal as CEO, tasking him with expanding the company's reach into the US and UK while strengthening its Southeast Asian market.
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Understanding the technicalities of lifecycle marketing
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cx
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martech
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omnichannel
Marketers facing lifecycle marketing challenges can streamline strategies by focusing on four key pillars: storage, analytics, data value exchange, and activation.
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A/NZ consumers cut back spending at small businesses amid inflation
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ecommerce
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smb
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inflation
A study by Constant Contact shows that 60% of A/NZ consumers are spending less at SMBs due to inflation, the highest rate among surveyed regions.
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Adobe unveils tools for AI-driven content in Experience Cloud
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martech
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personalisation
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cdp
Adobe unveils new AI-driven tools in Experience Cloud, aiming to personalise and optimise marketing content for brands through real-time insights and experimentation.
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Early adopters of generative AI see high returns, MIT reports
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genai
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ai
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thoughtspot
MIT's new report shows early adopters of generative AI in data and analytics expect to see an ROI of 100%+ within three years, gaining a competitive edge.
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Huawei Cloud unveils AI tools for media revolution at summit
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smartphones
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ai
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content creation
Huawei Cloud unveiled a suite of AI tools at its Amsterdam summit, promising to revolutionise media content creation, distribution, and consumption dynamics.
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SmartBear enhances BugSnag with advanced performance insights
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cx
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martech
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developers
SmartBear unveils OpenTelemetry-native performance insights in BugSnag, enhancing real user monitoring and distributed tracing for developers and enterprises.
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NVIDIA launches AI-enabled media platform Holoscan for Media
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martech
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ai
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ai models
NVIDIA's new Holoscan for Media platform, revealed in AI Decoded, streamlines live media app development with AI on RTX AI PCs, transforming broadcasting.
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Binance launches token unlock & vesting schedule feature
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data integration
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ux
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binance
Binance introduces an innovative Token Unlock and Vesting Schedule feature, integrating CoinMarketCap data directly into its platform to enhance user trading strategies.
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Ericsson launches enterprise 5G portfolio for efficiency boost
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aiops
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wireless networks
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ericsson
Ericsson has unveiled an Enterprise 5G portfolio to accelerate 5G adoption in businesses, offering private and neutral host solutions for enhanced connectivity and efficiency.
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CyrusOne & KEPCO begin work on 48MW data centre in Japan
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cleantech
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sustainability
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construction
CyrusOne and KEPCO have broken ground on a 48MW hyperscale data centre in Japan, part of their ambitious plan to invest 1 trillion yen over the next decade.
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Adobe unveils major updates to Premiere Pro focusing on colour & speed
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martech
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sony
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software
Adobe has unveiled major updates for its Premiere Pro (beta) software, introducing new colour management, improved performance, and a refreshed design.