Latest news - Page 4
Lumen & Qualtrics revamp customer experience, boost NPS by 17 pts
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cx
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martech
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hcm
Lumen partners with Qualtrics to boost customer and employee experiences using real-time insights and AI, reporting a 17-point surge in their Net Promoter Score.
Topsort appoints umer paracha as new Head of Marketing
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digital transformation
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martech
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ai
Topsort appoints Umer Paracha as Head of Marketing. With expertise from Daraz and Lansinoh, he’s poised to drive growth amid Topsort’s USD $20m funding boost.
Australian brands struggle with reputation relevance, says report
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partner programmes
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cleantech
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sustainability
Australian firms struggle to keep reputations current amid shifting expectations from stakeholders, as revealed by Sefiani's 2024 report.
Zoho study reveals rising customer service expectations in Australia
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cx
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martech
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data privacy
Australian consumers now see excellent customer service from small businesses as a basic expectation, with 24% willing to pay more for superior experiences, new Zoho research reveals.
Virgin Australia upgrades V-mail system with ATech assistance
Last month
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migration
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cybersecurity
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high availability
Virgin Australia and ATech have completed a major upgrade to the V-mail Newsletter Preference Centre, enhancing data security and user experience.
Podeo secures USD $5.4m to redefine global podcasting
Last month
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data analytics
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advertising
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big data
Podeo secures USD $5.4 million in Series A funding, led by Oraseya Capital, to accelerate podcast discoverability and monetization for over 100,000 creators globally.
How AI portrays generations: beer is the common link
Last month
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ai
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millennials
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gen z
New research by AIport and Turing Post reveals how AI models depict generational groups, uncovering stereotypes and surprising elements in over 1200 images.
Australians see spike in mobile marketing, Attentive revenue up 125%
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cx
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martech
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customer engagement
Australian brands, including July and Hey Bud, are experiencing remarkable growth by adopting Attentive’s mobile marketing, leading to a 125% revenue rise.
LearnUpon achieves HubSpot App Partner certified integration
Last month
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edutech
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crm
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it training
LearnUpon achieves certified integration as a HubSpot App Partner, becoming one of the first LMS platforms to join the prestigious program, enhancing customer training automation.
Redbird introduces new conversational AI for enterprise BI
Last month
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data analytics
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llms
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ai agents
Redbird has unveiled a conversational AI platform set to revolutionise enterprise business intelligence, making data analytics as simple as a Google search.
Silicon Valley veteran Anthony Lye named CEO of Quid
Last month
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digital transformation
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ai
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netapp
AI platform Quid appoints Anthony Lye as CEO, succeeding Peter Caswell after 13 years. Lye brings a wealth of experience from Palantir and Amplience.
Research shows 94% of event planners consider AI for translation
Last month
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it training
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ai
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enterprise adoption
A new Interprefy report reveals that 94% of event planners would consider AI for live translation, indicating a trend towards multilingual support in corporate events.
Google slashes Gemini AI model costs, boosts speed & efficiency
Last month
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ai
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ai models
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google
Google unveils Gemini-1.5-Pro-002 and Gemini-1.5-Flash-002 models with enhanced speed, cost-efficiency, and performance, driving benefits for developers.
Salesforce unveils Agentforce; experts highlight AI limitations
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martech
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cdp
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ai
Salesforce's Agentforce, unveiled at Dreamforce, spotlights AI in business. Yet, experts argue multimodal AI, combining visual, text, and speech, is the future.
Gen Z to hit USD$12 trillion global spending by 2030
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social media
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united nations
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generation z
Generation Z is forecasted to become the wealthiest generation ever, with global spending projected to hit $12 trillion by 2030.
Braze unveils AI enhancements for personalised marketing experiences
Last month
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martech
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personalisation
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cdp
Braze launched AI-driven tools, including Project Catalyst and enhanced BrazeAI assistants, to revolutionise personalised marketing through advanced data usage.
Adobe forecasts USD $240.8 billion in U.S. holiday online sales
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smartphones
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gaming
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martech
Adobe’s 2024 holiday forecast predicts U.S. online sales to hit USD $240.8 billion, driven by Cyber Week, mobile shopping, and social media influences.
Ping Identity survey finds Aussies distrust identity security
Last month
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biometrics
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mfa
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ai
A Ping Identity survey reveals 87% of Australians worry about identity fraud and AI's impact on security, with only 7% fully trusting organisations with their data.
Bear appoints Mick McCarthy as Chief Design Officer
Last month
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digital transformation
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ecommerce
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strategy
Bear, a digital commerce agency, names Mick McCarthy as Chief Design Officer amid expansion, aiming to integrate strategic, creative, and engineering services.
Certinia joins Salesforce's Agentforce for advanced AI solutions
Last month
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martech
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cdp
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ai agents
Certinia joins Salesforce's Agentforce Partner Network to boost customer support with AI agents, enhancing efficiency and driving operational growth through advanced AI innovations.