CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news - Page 2

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Kingfisher adopts Fivetran to boost data operations
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data analytics
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cx
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martech
Kingfisher has chosen Fivetran to optimise its data operations across eight countries, dramatically reducing manual tasks and enhancing customer experience.
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Bazaarvoice launches Vibe to unify content strategies
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ecm
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martech
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digital marketing
Bazaarvoice has launched Vibe, a unified platform integrating social and content management, enhancing brand engagement and e-commerce success.
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Black Forest Lab upgrades FLUX.1 with NVIDIA TensorRT
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open source
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genai
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ai
Black Forest Lab has enhanced its FLUX.1 AI model suite with NVIDIA TensorRT, boosting performance by up to 20% for high-quality image generation.
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Growth mindset crucial for organisational success – report
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genai
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ai
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collaboration
A new report reveals 80% of executives believe a growth mindset is key to revenue growth, yet a gap exists between their perceptions and employees' views.
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GumGum launches platform prioritising privacy in advertising
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data privacy
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ai
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privacy
GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.
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Databricks launches Apps for streamlined AI development
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devops
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data analytics
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hyperscale
Databricks has launched the Public Preview of Databricks Apps, enabling developers to create and deploy data and AI applications on AWS and Azure.
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Blackmagic Design tech powers summer blockbusters' post-production
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digital entertainment
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visual effects
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film production
Blackmagic Design's technologies were key in the production of summer blockbusters, including 'Alien: Romulus' and 'Ghostbusters: Frozen Empire'.
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Vudoo appoints Drew Perry as Managing Director for APAC
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martech
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commerce systems
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samsung
Vudoo has appointed Drew Perry as Managing Director for Asia Pacific, marking a significant growth phase for the advertising commerce technology company.
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CellPoint Digital promotes Sørensen & Osei to key roles
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fintech
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partner programmes
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b2b
CellPoint Digital has promoted Michael Sørensen to CTO and Steven Osei to CMO, enhancing their leadership amid rapid fintech industry changes.
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Influencers reshape Southeast Asian eCommerce market
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youtube
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facebook
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digital marketing
A new report reveals that influencer marketing is crucial for eCommerce growth in Southeast Asia, significantly impacting consumer behaviour in Singapore.
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AI presents opportunities for SMBs, but demands careful execution
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it training
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digital transformation
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cx
Elise Balsillie of Thryv advises small businesses on integrating AI, highlighting data quality and the importance of balancing automation with human interaction.
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Globant unveils AI tool with Google Cloud for video search
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edutech
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it training
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genai
Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.
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AI increasingly shapes global consumer purchasing trends
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data analytics
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ai
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shopping
NielsenIQ's report shows 40% of global consumers embrace AI for shopping, highlighting a surge in online sales by 11.6% driven by social commerce.
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etaily appoints Lester Cuneta to lead Southeast Asia growth
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martech
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commerce systems
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ecommerce
etaily has appointed Lester Cuneta as Chief Growth Officer to lead its expansion into Singapore and Southeast Asia, backed by USD $17.8 million funding.
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Impressive launches Skailed to automate SEO landing pages
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devops
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data analytics
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martech
Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.
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Silverpush names Aom Wasinee Chongmeesuk as Thailand head
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ai
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digital marketing
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kpis
Silverpush appoints Aom Wasinee Chongmeesuk as Country Director for Thailand, aiming to enhance AI-driven advertising strategies in the evolving market.
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Marketers face hurdles in leveraging first-party data
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martech
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financial systems
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data privacy
A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.
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Adobe launches app to protect & attribute digital content
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martech
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physical security
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genai
Adobe has unveiled a free web app, Content Authenticity, to help creators protect their work and ensure accurate attribution in the digital landscape.
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Smartsheet links data with Amazon Q Business through AI
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devops
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hyperscale
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apm
Smartsheet has partnered with Amazon Web Services to launch a connector that integrates Smartsheet data with the AI-powered Amazon Q Business assistant.
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Sydney firm secures NFL team deal for CRM overhaul
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crm
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digital transformation
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martech
Sydney's Engaging has landed a deal with a major NFL team in Florida to revamp its marketing using HubSpot's platform, enhancing fan connections.