CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news - Page 5

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Safeguard Global unveils new brand to guide international growth
This month
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hcm
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global expansion
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employer of record
Safeguard Global has unveiled a refreshed brand identity to reinforce its role as a key guide in global workforce management and international expansion.
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Retailers boost performance with personalisation & new tech
This month
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digital transformation
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cx
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martech
Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.
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Athos Commerce refreshes brand to focus on retail innovation
This month
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retail
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athos commerce
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innovation
Athos Commerce has rebranded, focusing on helping Australian retailers adapt to market shifts by optimising product discovery and boosting ecommerce growth.
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Calabrio appoints Frank Ciccone as new Chief Revenue Officer
This month
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uc
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cx
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martech
Calabrio appoints Frank Ciccone as Chief Revenue Officer to spearhead global sales and growth in customer experience sector.
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TeamViewer launches DEX Essentials for smaller businesses
This month
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cybersecurity
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ar, vr & metaverse
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it management
TeamViewer unveils DEX Essentials to extend digital employee experience tools to SMBs, enhancing IT management and workplace efficiency at any size.
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8x8 unveils new AI tools, RCS messaging & digital wallet pay
This month
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saas
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uc
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cx
8x8 enhances its Customer Experience platform with AI tools, RCS messaging, and digital wallet payments for improved, personalised user interactions.
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LinkedIn expands BrandLink, offers video ads with top creators
This month
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digital entertainment
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ai
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smb
LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.
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Yahoo unveils Conversion API to boost ad tracking accuracy
This month
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yahoo
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digital advertising
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liveramp
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
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IDeaS Cruise RMS wins top TravelTech award for innovation
This month
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data analytics
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revenue management
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ideas
IDeaS has won the TravelTech Breakthrough Award for its Cruise Revenue Management System, boosting cruise lines' profitability through advanced data analytics.
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Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
This month
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smartphones
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data science
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
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White Fox leads Australian fashion brands in global popularity
This month
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instagram
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online shopping
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tiktok
White Fox leads as Australia’s most searched fashion brand globally, with 687,220 monthly searches and millions of social media followers worldwide.
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Amperity launches AI agent to unify fragmented customer data
This month
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devops
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data analytics
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martech
Amperity unveils its Agentic AI 'Identity Resolution Agent' to help firms unify customer data, cutting profile creation from months to hours with AI-powered automation.
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Moloco named among top five global mobile ad platforms for 2025
This month
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smartphones
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
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Personalised data & AI crucial for brands’ future success
This month
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data analytics
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cx
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martech
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.
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GitHub Copilot surpasses 15 million users as AI tools expand
This month
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ai
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software development
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microsoft
GitHub Copilot has exceeded 15 million users, growing rapidly as Microsoft advances its AI tools in software development and cloud services.
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Skechers launches Luna, an AI stylist, at Singapore store
This month
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cx
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martech
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retailtech
Skechers launches Luna, an AI retail assistant, at its new Punggol Coast Mall store in Singapore, offering personalised style advice via kiosk and Telegram.
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New Hoong Fatt to modernise with Microsoft ERP solution
This month
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data analytics
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digital transformation
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erp
New Hoong Fatt is partnering with Wild Tech Malaysia to implement Microsoft Dynamics 365 ERP, aiming to modernise and integrate its global operations.
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LG showcases innovative appliances in MasterChef Australia series
This month
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smart home
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technology gifts
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lg
LG Electronics Australia partners with MasterChef Australia 2024 to showcase innovative kitchen appliances, inspiring home cooks across the nation.
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Agentic AI is missing from Australian enterprises’ platform engineering efforts
Last month
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ai
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software development
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agentic ai
Agentic AI, vital for platform engineering, remains underutilised in Australian enterprises despite its potential to boost code quality and team productivity.
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Half of consumers trust brands more when using passkeys
Last month
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gaming
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surveillance
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biometrics
Nearly half of consumers would trust brands more using passkeys instead of passwords, with 56% of 25-34-year-olds supporting the shift, says Thales study.