CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news - Page 5

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ANZ small businesses lead in confidence & preparedness
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Small businesses in Australia and New Zealand show remarkable confidence in growth, leading global counterparts amid economic shifts, says a new report.
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Finnomena & Google Cloud launch AI investment solution
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Finnomena has teamed up with Google Cloud to launch an AI-driven capital markets solution, enhancing investor communication and streamlining financial updates.
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Channel partners urged to enhance cloud capabilities
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hybrid cloud
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cloud security
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finops
New research from Westcon-Comstor reveals that 85% of channel partners prioritise enhancing cloud capabilities, yet many admit to feeling unprepared to meet demand.
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Nexxen appoints Shironishi as VP for Japanese expansion
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digital media
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leadership
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sales
Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.
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Adobe & Estée Lauder partner on GenAI projects
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martech
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genai
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Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.
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Soneium aligns with LINE to boost web3 mini-app adoption
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gaming
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cryptocurrency
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blockchain
Soneium and LINE are teaming up to introduce blockchain technology into LINE's mini-apps, aiming to boost web3 adoption among its 200 million users.
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Twilio report highlights CDP trends & AI adoption in 2025
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data analytics
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martech
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cdp
Twilio's latest report reveals a surge in AI adoption and predictive traits, highlighting a 57% increase in their use as businesses pivot towards flexible martech solutions.
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UiPath acquires Peak to boost vertical AI solutions
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api
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UiPath has acquired Manchester-based AI firm Peak, aiming to enhance its vertical AI solutions and expand its market presence across various industries.
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Infosys highlights AI's growing impact on global industries
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uc
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digital transformation
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A new survey by Infosys Knowledge Institute reveals a significant shift towards scaled AI deployment across industries, driven by reduced costs and improved success rates.
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Doohly joins OOHMAA to strengthen New Zealand market presence
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digital signage
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martech
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dooh
Doohly has joined the Out of Home Media Association Aotearoa to bolster its footprint in New Zealand and enhance the digital out-of-home industry.
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Markko Labs opens applications for next startup cohort
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martech
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commerce systems
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funding
Markko Labs is inviting applications for its second cohort, targeting non-technical marketplace founders to foster innovation in e-commerce.
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SOAX unveils new flexible pricing with PAYG & discounts
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digital transformation
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data management
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data solutions
SOAX has revamped its pricing model, offering discounts of up to 50% and enhanced data allowances by 100%, streamlining data extraction for businesses.
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FreakOut advances ad tech with Neurons AI partnership
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martech
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digital marketing
FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.
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Dentsu Digital & SmartOSC unveil Headless Commerce tool
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cx
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martech
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commerce systems
Dentsu Digital and SmartOSC have unveiled their Headless Commerce Accelerator to revolutionise digital shopping experiences, enhancing efficiency for retailers.
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Thryv Australia wins global award for marketing with purpose
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martech
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financial systems
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advertising
Thryv Australia has won the global Marketing with Purpose award at the 2025 Microsoft Advertising Partner Awards, solidifying its role in supporting small businesses.
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Former JWT CEO launches AI platform for marketing content
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
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Intel names George Chacko as GM for SEANZ region
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intel
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job moves
Intel has appointed George Chacko as General Manager for Sales, Marketing, and Communications in the SEANZ region, based in Singapore.
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AI predicted to reshape Australian content creation by 2025
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ai
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instagram
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social media
A new report reveals that 34% of Australian content creators foresee AI reshaping their industry by 2025, stirring excitement and apprehension alike.
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The rise of GTM Engineers: Why every marketing agency needs AI sales expertise
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martech
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digital marketing
Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.
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Canela Media expands Brightcove partnership for streaming
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brightcove
Canela Media has expanded its partnership with Brightcove to enhance its streaming service, aiming to better engage multicultural audiences through award-winning technology.