Latest news - Page 30

Persistent Systems and AWS are set to accelerate development of innovative AI solutions through expanded use case discovery and proof of concept builds.

Zendesk enhances its customer experience (CX) solutions by acquiring AI firm Klaus, aiming to optimise agent performance and increase customer interaction quality.

Yahoo is set to enhance advertisers' media insights with new identity testing capabilities, optimising campaign measurement as third-party cookies decline.

Singapore's fintech startup, Rently, has launched an innovative platform that revolutionises the rental market, providing users with zero upfront costs, aiming to make property rental more accessible and simpler.

Virtualstock urges retail companies to use strategic M&A activities to bolster their supply chains, in light of rising volatility.

Technological advancements have spurred a projected growth of the social media management software market, anticipated to surge by $34.62 billion.

IDC FutureScape predicts Generative AI will undertake 30% of traditional marketing tasks by 2027, as APeJ propels towards a more data-driven marketing approach.

US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.

NEC X's strategic partnership with Persol Innovation's lotsful aims to bolster startups by leveraging the skills of top professionals from Japan's leading companies who enhance their careers through side jobs. This joint venture is set to provide cost-effective talent sources for US-based startups.

Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.

PromoVeritas's study debunks conventional wisdom on prize promotions, demonstrating that multiple smaller rewards drive more engagement than grand prizes, and cash prizes have fallen out of favour.

The global marketing analytics market is bolstered by increased adoption across sectors such as retail and manufacturing for improved AI and ML processes.

FACTlix, aims to identify and combat fraudulent consumer reviews, a deceitful practice that has impacted 12% of ecommerce sales and misled countless consumers.

Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.

Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.

After an 18% decline in 2023, Canalys predicts Mainland China's PC market will recover with a 4% rise by 2024, backed by IT investments from corporates.

PhiliaDX debuts cutting-edge AI-based 3D content creation tool at CONTENT TOKYO 2023, promising faster production and 90% cost reduction for high-quality 3D content.

China's VNET Group partners with Shandong Hi-Speed Holdings to drive renewable energy projects and cutting-edge computing infrastructures across northern China, aiming for sustainable, low-carbon growth.

Top 2000 Chinese firms to devote over 50% of core IT budget to AI by 2027, potentially sparking a double-digit innovation hike, reveals International Data Corporation.

Global smart TV shipments are expected to decrease by 5.5% in 2023, with zero growth in 2024, according to the IDC, amid economic challenges and consumer demand shifts. However, the Indian market bucks this trend showing robust growth.