Latest news - Page 29

Malaysia's automotive accessories brand, TRAPO, collaborates with partnership management giant impact.com to amplify its digital presence and strengthen its marketing strategy.

Amidst economic woes, 9 in 10 businesses plan to revamp their loyalty schemes by 2027, with 65% expected to replatform.

The integration of AI in Customer Experience could herald a major industry shift, bringing personalisation, cost reduction and large-scale operation.

In 2024, Asia Pacific financial firms are leaning into document automation strategies to enhance productivity, in a climate of rapid change boosted by pandemic, inflation, and employee disengagement.

Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.

Getty Images CEO, Craig Peters, warns Chancellor Rishi Sunak of risking UK GDP by favouring AI support over the critical creative industries.

Victoria's Secret and Co. has announced a multi-year strategic partnership with Google Cloud, utilising AI technologies to enhance its online customer experience and accelerate core business functions.

Copilot is being extended to new businesses of different sizes in the software giants attempts to make AI commonplace.

FranConnect unveils FranConnect Analytics, a real-time data platform, and revamps its Royalty Manager app to assist franchise and multi-location businesses in their operational and financial management.

X Business is not just an app anymore, evolving to become the 'everything app' that blends experiences on a user-friendly interface, with 2024 set to bring its vision to life.

Eagle Eye debuts data science solution EagleAI, promising bespoke promotions and heightened customer loyalty for global retailers and grocers via AI-powered personalisation.

Digital finance transformation leader, BlackLine, taps industry veteran Emily Campbell as Chief Marketing Officer to spearhead global strategy amid rising demand for automated risk management solutions.

Gate 7 has bolstered its team with the addition of experienced figure, Jacob Annesley, as the new Director of Public Relations and Content, marking a strategic advance towards innovation in destination marketing.

Companies are revamping decision-making strategies with AI-powered business intelligence, sparking a revolution in data-breakdown for strategic planning and efficacy in marketing.

Reports reveal that over 3 million custom versions of AI language model, ChatGPT, were created in two months, prompting the launch of a new GPT Store for user-friendly discovery of successful designs.

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.

Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.

Japanese manufacturer Seiko Epson Corporation has become the first in its industry to transition to 100% renewable electricity at all of its global sites.

Dow Jones partners with global consulting firm Oliver Wyman to develop Factiva Sentiment Signals, an AI-driven tool able to anticipate credit downgrades using news data, up to three months early.

Colt Technology Services positions Yasutaka Mizutani as its Asia Pacific President, in a move to intensify the UK-based executive's responsibility over the company's operations in Asia.