CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news - Page 28

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Acumen prioritises data & AI for consumer brand competitiveness
Tue, 30th Jan 2024
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data analytics
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ai
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bi
Acumen focuses on developing AI and data solutions to aid consumer brands in aggressive promotional strategies amidst the cost-of-living crisis.
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Woolworths & Last Yard expand digital shelf strategy partnership
Tue, 30th Jan 2024
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digital transformation
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cx
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martech
Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.
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The ABCs of top 2024 trends For digital experience success
Tue, 30th Jan 2024
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data analytics
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martech
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omnichannel
Integrating these trends into your digital CX this year is a strategic imperative to future-proof your brand and ensure success in the months ahead.
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InfoSum partners with DIRECTV for improved data-based advertising
Tue, 30th Jan 2024
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partner programmes
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digital entertainment
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collaboration
InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.
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Twilio honours AI startups pushing innovation in customer engagement
Tue, 30th Jan 2024
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data analytics
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cx
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martech
Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.
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Zoku Travel partners with LA Tourism Bureau for innovative travel platform
Mon, 29th Jan 2024
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ecommerce
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travel
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tourism
Zoku Travel and the LA Tourism and Convention Bureau join forces to redefine global travel, utilising Zoku's unique platform for content creators to monetise and distribute travel experiences.
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AVEVA opens global design competition for AI-powered solutions
Mon, 29th Jan 2024
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digital transformation
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ai
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cleantech
AVEVA, a leading industrial software company, launches its first-ever global E3D Design Competition, challenging users to create innovative AI and machine learning solutions to address business challenges.
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Almer & TeamViewer team up for subscription-based AR solution
Sun, 28th Jan 2024
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digital transformation
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ar, vr & metaverse
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ar
Almer, a leading provider of Augmented Reality headsets, teams up with digital workplace solutions firm TeamViewer to launch a subscription-based hardware and software bundle designed to digitise frontline workforces.
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Loyalty, technology and personalisation - what’s new?
Thu, 25th Jan 2024
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data analytics
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cx
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martech
The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.
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Sailing the big data ocean with the power of AI
Wed, 24th Jan 2024
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data analytics
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digital transformation
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martech
In the maelstrom of big data, AI is our lighthouse. It empowers us to see not just data but through data to, the heart of what makes our customers tick.
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Saracens names SQREEM as Official AI Marketing Partner
Wed, 24th Jan 2024
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cx
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martech
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ai
Singapore's SQREEM Technologies becomes Official AI Marketing Partner for England's top rugby club, Saracens, highlighting its standing in AI-driven consumer behaviour analysis.
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Manhattan Associates unveils game-changing retail analytics tool
Wed, 24th Jan 2024
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cx
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martech
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commerce systems
Manhattan Associates unveils the groundbreaking Fulfillment Experience Insights Dashboard, transforming omni-channel retail fulfillment with real-time benchmarking and strategic industry insights.
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iCandy partners with Matter Labs to boost Web3 gaming with zkCandy
Wed, 24th Jan 2024
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gaming
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blockchain
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digital entertainment
iCandy joins forces with Matter Labs to pioneer zkCandy, a new venture aimed at enhancing Web3 gaming by exploiting AI and interactive gaming on zkSync.
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Introducing Aidge: Alibaba International’s multilingual AI-powered toolkits for SMEs’ global growth
Tue, 23rd Jan 2024
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llms
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ai
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customer service
Alibaba International pilots 'Aidge', an AI-powered toolkit targeting SMEs' global expansion, tackling challenges of language, marketing costs, and access to talent.
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Simon Rollenbeck joins Komo Technologies as marketing head
Tue, 23rd Jan 2024
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cx
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martech
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digital entertainment
Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.
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Pixis.ai & Channel Factory unveil AI partnership for advertising overhaul
Mon, 22nd Jan 2024
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martech
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ai
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digital advertising
Pixis.ai and Channel Factory announce an exclusive global partnership to improve digital advertising campaigns through AI innovation, promising unparalleled efficiency and performance optimisation.
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Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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youtube
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instagram
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digital advertising
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social e-commerce and a shift to digital advertising.
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Leaseweb launches Multi-CDN service in Asia Pacific region
Thu, 18th Jan 2024
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saas
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gaming
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iaas
Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.
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GEN8 announces Generative AI training for knowledge workers
Thu, 18th Jan 2024
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physical security
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genai
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data privacy
Australian firm GEN8 has announced the Generative AI Navigator (GAIN) programme, a 3-week course designed to equip knowledge workers with the skills and insight required to navigate the emerging field of generative AI.
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Veteran media strategist Ian Warner joins Audience Group
Thu, 18th Jan 2024
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martech
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advertising
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job moves
Industry veteran Ian Warner joins Audience Group as Group Account Director, aiming to enhance client advertising services with the firm's pioneering data-driven approaches.