Latest news - Page 17

Optimizely reports a major milestone, quadrupling its revenue to USD $400 million ARR in Q1 2024, showcasing its crucial role in evolving digital marketing landscapes.

A new study by Fire on the Hill and Mercury Analytics reveals that 60% of companies have suffered adverse effects from misinformation, calling for urgent action to protect corporate reputations.

Storyteq retains its leadership in Gartner's Magic Quadrant for Content Marketing Platforms, empowering global brands like Heineken and M&S with AI-powered content optimisation.

Paymentology and Audax join forces to deliver an innovative Cards-as-a-Service solution, simplifying and speeding up card programme launches for banks and FIs in Southeast Asia and the Middle East.

Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

Piwik PRO broadens its privacy-compliant analytics suite, making it accessible for SMEs with new pricing and enhanced features to unlock value from their data.

Optimizely stands out as the top digital experience platform in Forrester's Commerce Solutions for B2B, Q2 2024, highlighting unmatched testing and optimisation capabilities.

Inspired Thinking Group (ITG) appoints Andrew Swinand as new Group CEO, aiming to expand its innovative content marketing solutions for global brands.

Auckland-based Stitch, renowned for specialising in advanced customer data platforms, strengthens its status with designation as a key Tealium strategic delivery partner in New Zealand.

SailGP is set to share its innovative LiveLineFX production system, designed for detailed understanding of yacht racing, with other sports organisations to enhance viewer experience.

TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.

Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.

Red Hat and Elastic extend their partnership to introduce upgraded search experiences backed by retrieval augmented generation (RAG) patterns, reinventing AI use in business applications.

Yellow.ai unveils Orchestrator LLM agent model, an AI-driven customer service tool delivering context-aware, personalised interactions, boosting satisfaction by over 60%.

For its 18th anniversary, Sydney-based Sphere PR unveils a customised cyber-crisis communications service, underscoring its expertise in tech security PR in Australia and New Zealand.

Former Splunk and Datto leader, Brooke Cunningham, with over 25 years in IT observability software leadership, joins SaaS-based platform LogicMonitor as chief marketing officer, driving international expansion.

Despite economic concerns, 46% of Australian and New Zealand SMBs plan to increase marketing spend in a bid to survive, with 48% set to raise their budgets by at least 10%, finds survey.

Workhuman aims for growth, bolstering its leadership team with key figures to nurture product innovation, adopt AI and extend its global footprint.

Red Hat, a leader in open-source solutions, has launched the Podman AI Lab, an extension for its Podman Desktop, aiming to provide developers an easier and efficient way to build and run AI-powered apps in containerised environments on local workstations.