Latest news - Page 16

Salesforce unveils new Commerce Cloud innovations to streamline B2B and B2C operations, promising seamless and personalised shopping experiences across all channels.

Hotwire has unveiled GAIO.tech, a pioneering AI tool designed to enhance brand storytelling through advanced insights into AI chatbot interactions and brand reputation.

Chris Murphy, former GM of The Hallway, joins digital consultancy G Squared to lead a new performance creative division amid rising demand for effective digital campaigns.

Kinly names Mark Faugstad as Product and Business Development Manager for Immersive Collaboration, enhancing its innovation team with his extensive XR industry expertise.

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

Adobe unveils major updates to Lightroom and Adobe Express, introducing AI-driven features powered by Firefly to enhance editing and speed up workflows.

Informatica unveils GenAI integrations aiming to make AI-powered data management accessible for enterprises globally.

DoubleVerify’s latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.

Amperity unveils the world’s first 'lakehouse' CDP, enabling seamless live data sharing between CDP and lakehouse. This innovation eliminates ETL processes, cutting costs and enhancing data security.

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.

Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.

GitLab has announced cutting-edge AI-driven updates to its DevSecOps platform, including Duo Enterprise and CI/CD catalog, promising enhanced security and efficiency.

Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market’s burgeoning potential.

Stitch's masterful media campaign for Sanderson Group's Omokoroa Country Club in Auckland reached 3.73 million Kiwis, generating thousands of inquiries and millions in sales.

The Khronos Group has unveiled the PBR Neutral Tone Mapper, a new specification enhancing colour accuracy in 3D rendering, essential for eCommerce and architecture.

Pos Malaysia partners with Primary Guard for a major digital transformation using JumpCloud solutions, aiming to enhance IT infrastructure and employee efficiency.

Singapore-based SQREEM Technologies has acquired TotallyAwesome, enhancing their AI-driven marketing platform targeting youth, while aiming for ethical engagement.

Xsolla's latest report spotlights game development trends, EU regulations favouring developers, and a 25% job growth prediction in the industry by 2032.

Consumers are struggling to identify AI-generated images and are calling for stricter regulations, according to a new study.