Latest news - Page 18

Medallia, an industry expert in customer and employee experience, earns recognition as Technology Leader in Quadrant Knowledge Solutions' Spark Matrix Digital Marketing Analytics Q4 2023 report.

Stack Overflow and OpenAI announce a key partnership to accelerate artificial intelligence development, providing users with access to trusted knowledge and data, while enhancing their product performance.

Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.

Expanding their footprint across Australia, business automation software company, Appian, opens a new office in Melbourne, following a 17% headcount increase over three years.

Marketing veteran Chris Koehler, joins customer engagement platform Twilio as Chief Marketing Officer, tasked with enhancing global brand visibility and pushing product innovation.

Exposing the myth that retail digital strategies demand three years to yield results – it's time to favour return on value in a timely 3-6 month window for growing online presence and customer engagement.

VerifyMy, a leader in online protection solutions has appointed Emma Robert-Tissot, ex-YouGov, to head their marketing, fuelling expansion while promoting child cyber-safety.

Google's Gemini mobile app, boasting multimodal AI assistant features, has launched in Singapore as part of its global outreach; accessible on both Android and iOS with integrative Extensions included.

SharpEnd's report reveals global brands' increasing reliance on connected tech like QR and NFC, paving the way for personalised marketing.

Qualtrics unveils AI-empowered tools, set to personalise customer experiences across multiple channels, potentially impacting customers of major firms such as Hilton and Motorola Solutions.

Amazon Web Services launches Amazon Q, an AI assistant designed to boost employee productivity by up to 49%, as businesses continue to adopt digital transformation.

Progress ramps up AI capabilities in the latest edition of Sitefinity, offering tools to refine audience segmentation and increase content relevancy.

Endava's new Agentic AI Industry Accelerator, Morpheus, aims to bring transparency and greater control to AI use in tightly regulated sectors.

A survey reveals seamless digital experiences and passwordless authentication could secure customer loyalty among Singaporeans.

Artificial intelligence (AI) is prompting 75% of Australian businesses to significantly change operational strategies within four years, a shift greater than the last 20 years, according to HubSpot.

Former Foxtel Media executive, Chris Oxley, has been appointed as Country Manager for Australia, New Zealand, and Singapore by leading tech platform, Outbrain, to drive advertising expansion.

GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.

Sitecore has confirmed Dave O'Flanagan as CEO, driving a 'marketer-first' AI strategy andspearheading the unveiling of generative AI capabilities for personalised marketing experiences.

In response to rising global talent shortages, SEEK launches 'Better Matches', an inventive campaign for their amalgamated Jobstreet and Jobsdb platforms.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.