CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news - Page 14

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NICE secures largest ever CXone deal in the APAC region
Tue, 11th Jun 2024
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uc
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data analytics
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cx
NICE secures its largest APAC region deal for CXone, replacing legacy systems with a unified AI-driven platform to revolutionise customer service.
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Five9 & Salesforce collaborate on AI solutions for contact centres
Tue, 11th Jun 2024
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uc
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cx
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martech
Five9 and Salesforce have launched a new AI-enhanced integration aimed at revolutionising contact centres. The upgrade promises to boost agent efficiency and customer satisfaction.
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Blackmagic partners with Apple to launch groundbreaking camera
Tue, 11th Jun 2024
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personal computing devices
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apple
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metadata
Blackmagic Design partners with Apple to unveil world’s first camera system and editing software for Apple Immersive Video, revolutionising 3D film production.
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Clari appoints Claire Darling as new CMO to drive growth
Mon, 10th Jun 2024
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martech
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it automation
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vmware
Clari appoints Claire Darling as new CMO; leveraging her expertise to drive growth and solidify its position as a leader in AI-powered revenue technology.
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Brightcove partners with J:COM for Japanese wildlife streaming
Sat, 8th Jun 2024
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ecm
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martech
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digital entertainment
Brightcove has teamed up with J:COM to power Ikimono Watch, streaming wildlife content from Japan’s zoos and aquariums, promising a seamless viewing experience.
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First-party data getting you down? 5 Tactics that will take you from zero to hero
Thu, 6th Jun 2024
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cx
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data science
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martech
Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.
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Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
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Australian marketers face hurdles in adapting to Privacy Act reforms
Thu, 6th Jun 2024
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digital transformation
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cx
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martech
Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.
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Airship unveils app enhancements to boost user engagement
Thu, 6th Jun 2024
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smartphones
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cx
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martech
Airship has unveiled new tools to boost app engagement, focusing on personalisation and zero-party data collection, revealed at Shoptalk Europe.
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LUMOS & Doohly partner to revolutionise DOOH advertising
Thu, 6th Jun 2024
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data analytics
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ecm
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martech
LUMOS and Doohly partner to revolutionise DOOH advertising by integrating real-time data and AI, enhancing campaign precision, and operational efficiency.
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NP Digital acquires SearchGuru to bolster APAC market presence
Wed, 5th Jun 2024
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martech
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digital marketing
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dhl
NP Digital is set to acquire SearchGuru, boosting its APAC presence and enhancing service offerings. This move adds 120 marketers to NP’s 270-strong team.
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Digital content and the race to win ‘audience attention’
Wed, 5th Jun 2024
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microsoft
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advertising
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sales
With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.
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NVIDIA explains how NIMs will revolutionise generative AI deployment
Tue, 4th Jun 2024
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uc
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it automation
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open source
At COMPUTEX 2024, NVIDIA CEO Jensen Huang has unveiled more details of the development building blocks they're calling NVIDIA NIMs.
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AliExpress to give away UEFA EURO 2024 tickets in promotions
Tue, 4th Jun 2024
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paas
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cx
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martech
AliExpress is set to enhance its promotional campaigns by giving away 1,000 UEFA EURO 2024 tickets, bolstering its global consumer engagement with exciting football-themed activities.
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StackAdapt appoints Deirdre Chew as sales director for SE Asia
Tue, 4th Jun 2024
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digital transformation
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ai
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google
StackAdapt appoints Deirdre Chew as Director of Sales for Southeast Asia, bolstering its market expansion with her wealth of experience and strategic acumen.
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Maddie Basso appointed Yahoo Australia's Head of Commercial
Mon, 3rd Jun 2024
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partner programmes
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yahoo
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resellers
Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.
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Google launches AI Overviews to boost search efficiency
Mon, 3rd Jun 2024
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devops
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apm
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llms
Google launches AI Overviews for its US search feature, promising enhanced user satisfaction but facing early issues with erroneous summaries.
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OpenAI disrupts five covert influence operations in three months
Sun, 2nd Jun 2024
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ai
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ai models
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facebook
OpenAI has thwarted five covert influence operations over three months, leveraging AI to disrupt attempts by malicious actors to misuse the technology for deceptive activities.
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NICE unveils advanced WFM solutions for digital integration
Fri, 31st May 2024
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uc
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cx
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martech
NICE has launched new workforce management tools aimed at integrating digital front and back-office tasks, enhancing efficiencies and bottom-line results.
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Unstoppable Domains launches MPC Wallet to enhance security
Fri, 31st May 2024
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cryptocurrency
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blockchain
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bitcoin
Unstoppable Domains partners with Fireblocks to launch a Multi-Party Computation (MPC) Wallet, boosting security and ease for Web3 domain owners.