Aleph to hold seventh Stanford GSB AI executive course

Aleph will hold the seventh edition of its executive education programme at Stanford Graduate School of Business, bringing together senior executives from multiple markets for an invitation-only course.

The five-day programme will focus on artificial intelligence. It will be the first edition since Stanford GSB published a case study on Aleph and its expansion over two decades across more than 130 markets.

Scheduled to run on the Stanford campus, the course will be led by Baba Shiv, Sanwa Bank Professor of Marketing at Stanford GSB, alongside Jonathan Levav, King Philanthropies Professor of Marketing.

Participants will take part in faculty-led sessions, strategic discussions and peer exchanges designed for chief executives and other senior leaders who do not often meet peers of similar rank outside their own organisations.

Stanford GSB published the case study, "Aleph: A Collaborative Advantage," in 2025. It examines the company's development from startup to an international business working with major digital platforms in higher-growth markets.

The latest programme follows a gap since the previous edition in 2021. In that time, Aleph expanded to more than 130 markets, about twice the footprint it had when the executive course last convened.

Faculty line-up

Other Stanford GSB academics involved in the programme include Hayagreeva Rao, Atholl McBean Professor of Organisational Behaviour and Human Resources, and Charles O'Reilly, Frank E. Buck Professor of Management.

The faculty also includes Amir Goldberg, Professor of Organisational Behaviour, whose work applies AI and data science to organisations, and Margaret Neale, Adams Distinguished Professor of Management, whose research focuses on negotiation and team performance.

The faculty mix points to a programme built as much around management, organisational change and decision-making as around the technology theme itself. That reflects a broader trend in executive education, with business schools framing AI as a leadership and operating issue rather than only a technical one.

Broader mix

This edition also highlights how Aleph's business has broadened beyond media and advertising. Its Local Payment by Aleph unit, which focuses on fintech, is bringing in senior leaders from the payments sector across Latin America and Asia-Pacific.

That is expected to broaden a group previously more closely tied to digital advertising. The addition of payments executives also underlines Aleph's effort to connect its media activities with cross-border payments and financial infrastructure.

Aleph operates across digital advertising and fintech and says it works in more than 130 markets. It also says it has strategic partnerships with more than 50 digital platforms and teams in more than 90 offices worldwide.

The Stanford case study gave the company added academic attention ahead of the latest programme. Business school case studies are commonly used in teaching and executive education to examine strategic choices, organisational development and market expansion.

According to the company, Aleph's executive course has been anchored by Shiv since its early editions. The return to Stanford for a seventh edition suggests the programme has become a recurring part of how the business engages senior leaders across its international network.

In a statement, Gastón Taratuta linked the programme to the pace of market change and the need for continued learning among executives.

"We are living through a compression of change that has no real precedent. Markets that took years to develop are being reshaped in months, and organizations that do not build the capacity to learn and adapt will not lead," said Gastón Taratuta, Chief Executive Officer and Founder of Aleph.

"That is why we keep bringing leaders back to Stanford GSB. Across every edition, we have believed that the future belongs to those who never stop learning, and that the relationships built in rooms like these are among the most durable foundations for growth," Taratuta said.