CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news - Page 20

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eToro appoints Lale Akoner as Global Market Analyst
Thu, 23rd Jan 2025
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bbc
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bloomberg
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etfs
eToro has appointed Lale Akoner as its new Global Market Analyst, boosting its investment insights team with her ten years of industry experience.
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Qualtrics & SAP partner to enhance employee experiences
Thu, 23rd Jan 2025
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hcm
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ai
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productivity
Qualtrics has partnered with SAP to enhance employee experiences, integrating its XM platform with SAP SuccessFactors to boost engagement and productivity.
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Jaywing & InvoCare partner to boost digital services
Wed, 22nd Jan 2025
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digital transformation
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digital marketing
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digitisation
Jaywing has been appointed by InvoCare to enhance digital customer experiences across 60 brands in Australia, New Zealand, and Singapore.
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Bringing personalized loyalty strategies to life: From promise to reality
Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
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Fluent Commerce named leader in Forrester Wave 2025
Wed, 22nd Jan 2025
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cx
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martech
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commerce systems
Fluent Commerce has been named a 'Leader' in The Forrester Wave: Order Management Systems, Q1 2025, praised for innovation and rapid customer results.
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AI & automation drive advertising shifts in 2025 report
Tue, 21st Jan 2025
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digital transformation
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genai
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ai
Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.
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Blackmagic URSA Cine 12K LF now Netflix approved
Tue, 21st Jan 2025
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digital entertainment
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netflix
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video tech
Blackmagic Design's URSA Cine 12K LF digital film camera has been added to Netflix's Approved Camera List, enhancing options for producers meeting stringent filming standards.
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EY report highlights AI trends & challenges for 2025
Mon, 20th Jan 2025
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malware
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digital transformation
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phishing
EY Consulting has released its Transformation Insider, examining AI trends in 2025, highlighting security risks and the need for strategic oversight in tech.
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Tapestry utilises Adobe AI for digital twin design boost
Mon, 20th Jan 2025
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digital twins
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genai
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ai
Tapestry is harnessing Adobe Firefly's AI to innovate product design, creating detailed digital twins that streamline marketing and consumer feedback processes.
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Illumio appoints Karl Van den Bergh as Chief Marketing Officer
Fri, 17th Jan 2025
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cloud security
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advanced persistent threat protection
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breach prevention
Illumio has appointed Karl Van den Bergh as Chief Marketing Officer, aiming to enhance global marketing efforts for its breach containment solutions.
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Why traditional loyalty programs are failing to meet modern customer expectations
Thu, 16th Jan 2025
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crm
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cx
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martech
Traditional loyalty programmes are struggling to meet the evolving expectations of consumers, who demand instant rewards and personalised experiences.
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Infosys unveils AI features for Australian Open 2025
Thu, 16th Jan 2025
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digital transformation
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digital entertainment
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genai
Infosys and Tennis Australia unveil innovative AI features for the 2025 Australian Open, enhancing fan interactivity and player insights.
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Phyllo honoured with SmartBear Developer Visibility Award
Thu, 16th Jan 2025
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software development
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engineering
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api management
Phyllo has been honoured with SmartBear's inaugural Developer Visibility Award for outstanding developer practices, enhancing its API delivery and software reliability.
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AI solution launched to streamline TikTok messaging ads
Thu, 16th Jan 2025
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crm
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cx
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martech
In response to TikTok's Messaging Ads launch in New Zealand, Respond.io has introduced an AI-driven solution to help businesses streamline communication.
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Siemens enhances digital twins with new NVIDIA integration
Wed, 15th Jan 2025
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digital transformation
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digital twins
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agentic ai
Siemens has unveiled its Teamcenter Digital Reality Viewer, integrating NVIDIA Omniverse to elevate photorealistic visualisation in product development.
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Informatica & Databricks bring GenAI to data platforms
Wed, 15th Jan 2025
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data analytics
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low-code
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no-code
Informatica has unveiled advancements in partnership with Databricks, enhancing the Data Intelligence Platform with GenAI capabilities for streamlined data management.
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Adobe unveils Live Co-Editing feature in Photoshop beta
Wed, 15th Jan 2025
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edutech
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martech
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genai
Adobe has unveiled Live Co-Editing for Photoshop, enabling multiple users to edit documents in real-time, enhancing collaboration and creativity across teams.
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SuperDial acquires MajorBoost to enhance voice AI in US
Wed, 15th Jan 2025
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voice ai
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acquisition
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ceo
SuperDial has announced its acquisition of MajorBoost, enhancing its voice AI to streamline phone call automation in the US healthcare sector.
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Zitcha & Marketplacer join forces to transform eCommerce
Tue, 14th Jan 2025
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cx
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martech
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commerce systems
Retail media platform Zitcha has partnered with Marketplacer to integrate retail media and marketplace technologies, enhancing the eCommerce landscape for retailers and consumers.
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SenSen appoints Leah Quintana to lead North America growth
Tue, 14th Jan 2025
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smart cities
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ai
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data integration
SenSen, the Australian AI firm focused on urban management, has appointed Leah Quintana as Head of Strategic Alliances to drive growth in North America.