CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news - Page 20

Story image
Wolt expands tailored ad service to aid partner growth
Fri, 12th Apr 2024
#
cx
#
martech
#
advertising
Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.
Story image
Exclusive: How BirdDog is shaking up the broadcasting industry
Thu, 11th Apr 2024
#
digital entertainment
#
ai
#
healthtech
Melbourne-based BirdDog is revolutionising the broadcasting industry with its pioneering use of Network Device Interface (NDI) technology.
Story image
Four ways Automatic Content Recognition data unlocks advertising success
Thu, 11th Apr 2024
#
martech
#
software development
#
advertising
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
Story image
The rising threat of search engine ad abuse
Thu, 11th Apr 2024
#
malware
#
phishing
#
martech
Search engine ad infrastructure is increasingly being exploited by cyber criminals for phishing scams, posing a growing threat to global internet users and firms, a BlueVoyant report reveals.
Story image
SmartBear appoints Kevin Foster as Senior VP of Growth Marketing
Thu, 11th Apr 2024
#
iot
#
ai
#
software development
Software development firm, SmartBear, welcomes Kevin Foster as Senior Vice President of Growth Marketing, leveraging his 25 years' experience to drive global growth.
Story image
Survival of the fittest: Indie agencies facing the AI battle
Wed, 10th Apr 2024
#
low-code
#
no-code
#
ai
As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.
Story image
M1 launches innovative sonic branding to enhance customer experience
Wed, 10th Apr 2024
#
cx
#
martech
#
collaboration
M1, Singapore's top telecom provider, debuts innovative sonic branding designed to resonate with their target audience and celebrate Singapore's diverse culture.
Story image
Workday enlists rock icons for inventive 'Rock Star' campaign
Tue, 9th Apr 2024
#
ai
#
advertising
#
workday
Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.
Story image
Giga! boosts app accessibility for Singapore's disabled community
Mon, 8th Apr 2024
#
llms
#
software development
#
developers
StarHub's Giga! enhances digital inclusivity for People with Disabilities (PWDs) in Singapore through new, integrated accessibility features and continued free service, endorsing the Digital for Life initiative.
Story image
Rad partners with Sony to revolutionise content distribution on TVs
Fri, 5th Apr 2024
#
blockchain
#
sony
#
digital media
Rad, in collaboration with Sony Electronics, is set to break new ground in content distribution, offering a high-tech platform for creators to publish and monetise content on Sony Bravia TVs.
Story image
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
#
cx
#
martech
#
personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Story image
Thoughtworks report reveals AI's impact on software development
Thu, 4th Apr 2024
#
genai
#
llms
#
ai
Thoughtworks' latest Tech Radar report outlines the transformative impact of generative AI on software development, emphasising how new AI tools can enhance engineering outcomes across the software lifecycle.
Story image
Loyalty, data and “The Golden Rule” behind customer success
Thu, 4th Apr 2024
#
martech
#
personalisation
#
cdp
Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.
Story image
Team5pm forms data-driven content group with acquisition
Thu, 4th Apr 2024
#
instagram
#
film
#
tiktok
Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.
Story image
Alan Sherman appointed VP of marketing at Gradient AI
Thu, 4th Apr 2024
#
it automation
#
digital entertainment
#
video
AI solutions provider Gradient AI appoints Alan Sherman as VP of Marketing, leveraging his extensive experience to boost brand visibility and streamline processes.
Story image
Singaporeans value seamless, secure digital experiences, survey finds
Wed, 3rd Apr 2024
#
cx
#
martech
#
physical security
Singaporeans prioritise simple, secure online experiences, with 73% considering a brand switch for passwordless logins, reveals a survey by Ping Identity.
Story image
Singapore marketers predict shift towards social media retail in 2024
Wed, 3rd Apr 2024
#
martech
#
cdp
#
ai
HubSpot's study reveals 9 out of 10 Singaporean social media marketers predict a rise in direct-to-consumer sales on social media platforms in 2024, highlighting the shift towards social media as a primary retail channel.
Story image
Ascent One launches integrated platform to streamline educational tasks
Wed, 3rd Apr 2024
#
risk & compliance
#
google
#
digital marketing
Ascent One unveils a game-changing multi-functional platform, merging education admissions, agent management, and marketing, promising to overhaul education sector procedures.
Story image
Parkerville charity embraces digital transformation with RingCentral platform
Tue, 2nd Apr 2024
#
crm
#
uc
#
digital transformation
Parkerville Children and Youth Care transitions to RingCentral's unified communications-as-a-service platform, marking a significant phase in their digital transformation aimed at replacing all IT infrastructure hardware by 2024.
Story image
Dentsu Indonesia appoints Anwesh Bose as new Chief Growth Officer
Tue, 2nd Apr 2024
#
commerce
#
influencer marketing
#
job moves
Dentsu Indonesia welcomes Anwesh Bose onboard as its Chief Growth Officer, in a strategic move to bolster market growth and pursue new opportunities.