Collabstr adds Snapchat creators to brand marketplace

Collabstr has added Snapchat creators to its marketplace for brands and agencies, with more than a quarter of its creator base now available for Snapchat campaigns.

The addition gives advertisers a self-serve way to search for, hire and manage Snapchat creators through Collabstr's existing platform. The company says it is used by 480,000 brands and has a roster of more than 1 million creators across social platforms.

Snapchat creator profiles include the platform's own performance metrics, such as views, average view time, returning viewer rate and CPM. By bringing those figures into its marketplace, Collabstr says brands can compare creators and manage deals through the same workflow they use for other platforms.

Brands can see fixed rates before committing to a campaign, while payments are held in escrow until deliverables are approved. Creators are paid in their local currency, with invoicing and tax compliance handled within the platform.

Agencies and in-house marketing teams can also import creators they already work with into the same dashboard. Collabstr says this can be done at no cost to the creator, allowing brands to add Snapchat campaigns without rebuilding existing rosters or using a separate system.

The company is targeting marketers looking to reach younger consumers. It pointed to Snapchat's reported 493 million daily users, as well as wider consumer spending trends among Gen Z and Millennials.

Juliet Merson, Head of Creator Business Partnerships at Snap, said the app's audience is broader than some marketers assume.

"Snapchat's audience is broader than many marketers realize, with nearly one in four Snapchatters now 35 or older. Across generations, Snapchat is where people connect with the friends, family and creators they trust, giving brands a unique opportunity to become part of those relationships. Together with Collabstr, we're making it easier for brands to find and partner with creators who can authentically connect with our community and drive lasting value," Merson said.

Brands pay the creator's listed rate plus a platform fee, according to Collabstr. Browsing and joining the platform remain free for users.

Creator market

The addition of Snapchat expands Collabstr's platform mix, which already includes Instagram, TikTok, YouTube and user-generated content work. The company positions itself as both a marketplace and an operating system for influencer marketing, covering creator discovery, hiring and campaign administration.

That broader approach reflects a shift in the creator economy, as brands increasingly want one place to manage work across several channels rather than negotiating separately on each platform. By adding Snapchat to the same setup, Collabstr is seeking to reduce operational friction for brands already running creator campaigns elsewhere.

Kyle Dulay, Co-founder of Collabstr, said the company wants brands to be able to work across platforms through a single service.

"Our goal has always been that a brand can find the right creator on Collabstr across every platform, audience, and niche. Snapchat closes the gap for anyone selling to Gen Z and Millennials. Those brands now get the same experience as everyone else: same search, same published rates, same protection on the payment," Dulay said.