The Ultimate Guide to Personalisation

2026 · Asian Edition

Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.

From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.

Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.

Asian Personalisation news
Analyst Insights
Infobip launches AgentOS platform, targets agentic AI shift
Gartner · Personalisation · UC
This month
Optimizely named Gartner leader for ninth year running
Gartner · Personalisation · MarTech
This month
Constructor posts surge on AI retail search momentum
Gartner · Personalisation · Hyperscale
Last month
Autonomous AI 'agentic customers' set to reshape banks
Gartner · Personalisation · Data Protection
Last month
Building an enterprise data integrity architecture for AI and compliance
Gartner · Personalisation · CRM
Wed, 25th Feb 2026
Reviews
Hands-on Review: espresso Lite 15 portable display
Marketing Technologies
Last month
Expert columns
Agentic commerce and the evolution of retail purchase behaviour
By Sangeeta Mudnal of Glu
This month
Why email automation fails without clean and verified data
By Edmund Ng of Melissa
This month
AI can inspire travel, but it still can't book it. That's about to change
By Mike Putman of Custom Travel Solutions
This month
Unpacking the Impact of Agentic Commerce Across ANZ
By Jonathan Reeve of Eagle Eye
This month
5 mobile-first strategies to ensure contact data quality
By Greg Brown of Melissa
This month
Points, personalisation and innovation: How industry leaders are redefining loyalty
By Eagle Eye
Last month
The zero-click future: How to optimize your email strategy for AI
By Edmund Ng of Melissa
Last month
The pros and cons of AI in content generation: all you need to know
By Haekal Aditya of Manning & Co
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Agentic AI and the question of equitable intelligence
By Marlene Wolfgruber of ABBYY
Last month
Women, we can have it all - and AI is helping us prove it
By Kaitlyn Collins of Pacvue
Last month
The future of marketing is built on open data infrastructure
By Monica Ohara of Fivetran
Last month
The things we stop seeing when we count everything
By Hazel Dominguez of FreakOut Philippines
Last month
AI-era contact centres become strategic CX data hubs
By Martyn Riddle of Verint APAC
Last month
Beyond the dashboard: Why context and clarity are the future of customer experience
By Isabella Benzie of AIIMS Group
Last month
Interviews
Exclusive: Adobe ANZ chief on AI adoption trends
Discussing IT Industry
Last week
Google sees retail success with agentic commerce push
Discussing Unified Communications
Last week
Rise of AI Agents introduces new infosec risk: Okta
Discussing Data Protection
Last month
Elastic says AI search & context now decide customer loyalty
Discussing Big Data
Last month
Exclusive: Adobe's Firefly is to reshape creative pipelines
Discussing Marketing
Thu, 30th Oct 2025
Recent news
Singapore & Hong Kong lead in AI-ready finance sectors
About Cloud Services
Wed, 11th Feb 2026
Indosat profit up 12.2% as AI drives ARPU, broadband push
About Unified Communications
Wed, 11th Feb 2026
Sitecore names FPT Software first Global Elite reseller
About IT services
Fri, 23rd Jan 2026
AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia
About Data Analytics
Mon, 12th Jan 2026
YouVersion app sees record 2025 engagement led by Singapore users
About Digital Engagement
Mon, 1st Dec 2025
Starflyer adopts iLoyal platform to enhance loyalty programme
About Data Analytics
Fri, 25th Jul 2025
Moneythor launches AI suite to boost bank personalisation
About Digital Engagement
Thu, 3rd Jul 2025
Achieve True Personalisation with AI-Powered Customer Data Clouds
About Data Analytics
Tue, 15th Apr 2025
Mobile app usage in Indonesia soars during Ramadan period
About Apps
Thu, 20th Mar 2025
AI expected to revolutionise Singapore financial services
About Customer service
Wed, 19th Mar 2025
Study reveals changing trends in OTT ads in Singapore
About Marketing
Wed, 19th Mar 2025
Singapore Airlines partners with Salesforce for AI service
About Customer service
Tue, 18th Mar 2025
AdZ Basket unveils AI-driven ad platform in Singapore
About Apps
Thu, 6th Mar 2025
Leveraging Data to Drive Creativity in Marketing
About Marketing
Mon, 3rd Mar 2025
Global shopping app installs soar 61% YoY in H1 2024
About Customer Experience
Fri, 23rd Aug 2024
Unified Commerce Benchmark study highlights retail leaders in Singapore
About Social Media
Thu, 20th Jun 2024
Salesforce report highlights AI adoption & data challenges in Singapore
About Data management
Tue, 11th Jun 2024
Salesforce unveils AI programme to boost Singapore SMEs
About Customer Relationship Management
Thu, 30th May 2024
Merkle's report underscores the power of personalisation in APAC
About Business Intelligence
Thu, 8th Feb 2024
Accenture set to acquire Singapore's Jixie to boost marketing tech resources
About Business Intelligence
Wed, 3rd Jan 2024
Top players
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