CMOtech Asia - Technology news for CMOs & marketing decision-makers

Personalisation stories - Page 2

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Data protection bill revision could revive SMBs' comms strategies
Last month
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Tweaking of the Data Protection and Digital Information Bill could spur 50% of UK's SMBs to upgrade communication strategies.
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Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
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The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
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Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
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The ABCs of top 2024 trends For digital experience success
Tue, 30th Jan 2024
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Integrating these trends into your digital CX this year is a strategic imperative to future-proof your brand and ensure success in the months ahead.
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Loyalty, technology and personalisation - what’s new?
Thu, 25th Jan 2024
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The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.
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Major shifts predicted in Australia's eCommerce landscape for 2024
Wed, 24th Jan 2024
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In 2024, significant shifts in Australia's ecommerce landscape are forecasted, with AI advancements, personalisation, marketplaces, and strategic brand research identified as pivotal factors by global accelerator, Pattern.
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Neos Networks enhances LIVEQUOTE with user-friendly features
Wed, 24th Jan 2024
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Neos Networks bolsters its LIVEQUOTE digital platform with 15 new features, aiming to streamline connectivity solutions.
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Linktree hires tech veterans to boost AI & personalisation features
Fri, 19th Jan 2024
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Linktree bolsters senior ranks with three tech industry veterans to expedite its growth and up-end the creator economy through enhanced use of AI and personalisation.
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AI & hybrid work: Predicting 2024's technology trends
Wed, 17th Jan 2024
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AI advancements to shape 2024's tech trends include virtual communications improvements, robust cybersecurity needs, and hybrid working challenges.
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ChatGPT introduces GPT Store for customised AI resources
Sat, 13th Jan 2024
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Reports reveal that over 3 million custom versions of AI language model, ChatGPT, were created in two months, prompting the launch of a new GPT Store for user-friendly discovery of successful designs.
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AI amongst key trends shaping eCommerce and retail in 2024
Wed, 10th Jan 2024
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AI, sustainability, social commerce, and value provision will redefine retail and online sectors in 2024, predicts ecommerce specialist, Paul Waddy.
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Tiny Happy HR leverages data analytics to enrich work experience
Wed, 3rd Jan 2024
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Tiny Happy HR utilises sophisticated data analytics to advance the future of work, fostering an optimised, inclusive, and fulfilling workplace environment.
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Accenture set to acquire Singapore's Jixie to boost marketing tech resources
Wed, 3rd Jan 2024
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Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.
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B2B eCommerce firms urged to adopt B2C strategies for survival in NZ
Thu, 28th Dec 2023
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B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.
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Marketers optimistic despite AI-driven content challenges
Thu, 21st Dec 2023
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UK marketers foresee a robust content industry in 2024, despite apprehensions about plagiarism, quality and over-reliance on AI.
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Accelya spearheads NDC momentum, enabling over 50% of 2022's transactions
Thu, 21st Dec 2023
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Accelya leads the way in New Distribution Capability (NDC), enabling over half of 2022's global NDC transactions.
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Accent Group chooses Amperity's CDP for omnichannel optimisation
Wed, 13th Dec 2023
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Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.
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Firms cautious of AI implementation over data security fears
Tue, 5th Dec 2023
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Despite a £500m AI investment pledge, UK firms remain hesitant to adopt AI due to data security fears, says report.
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MongoDB introduces Atlas Vector Search & Search Nodes for next-gen applications
Tue, 5th Dec 2023
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MongoDB rolls out Atlas Vector Search and Search Nodes, aiming to assist organisations in building and scaling advanced applications.
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Amber Technology expands PSB Speakers with vibrant colour range
Tue, 28th Nov 2023
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Amber Technology introduces vibrant blue, yellow, and orange hues to the PSB Speakers’ Alpha iQ collection for a personalised audio experience.
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Boomi's tech revitalises member experience for Chartered Accountants ANZ
Tue, 21st Nov 2023
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Boomi's technology revitalises membership experiences for Chartered Accountants Australia and New Zealand, enhancing personalisation.
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Sitecore appoints former Salesforce executive Kathie Johnson as CMO
Tue, 21st Nov 2023
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Former Salesforce executive Kathie Johnson has been appointed as the new CMO of marketing technology company Sitecore.
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Messaging tech pioneer Known rebrands as Kudosity in strategic shift
Thu, 16th Nov 2023
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Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.
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Samsung Shop App to enhance online shopping in Southeast Asia & Oceania
Tue, 14th Nov 2023
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Samsung introduces the Shop App in Southeast Asia and Oceania to simplify online purchasing and enhance customer experience.