CMOtech Asia - Technology news for CMOs & marketing decision-makers

Adobe stories

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Adobe unveils Firefly, a family of creative generative AI
Today
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it automation
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creative cloud
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adobe
Adobe launches the beta version of Firefly, which will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.
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Adobe unveils world’s first content supply chain solution
Today
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workflow automation
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cx
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adobe
Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.
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Accenture, Adobe unlock content supply chain value
Today
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marketing
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adobe
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accenture
"Content fuels the digital economy and together Adobe and Accenture are equipping brands to build high-performing content supply chains."
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APAC organisations aren't preparing for a cookieless future - report
Last week
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cdp
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marketing
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adobe
"Companies that aren't diversifying their strategies are leaving money on the table today, and hurting their chances of gaining competitive advantages in the future."
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IWD 2023: Paving the way for the next generation of female leaders
This month
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adobe
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leadership
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iwd
While the proportion of women working across STEM-qualified industries has increased since 2016, in Australia, less than a quarter of all STEM graduates are female.
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Adobe reveals findings from its latest Digital Trends Report
This month
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customers
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marketing
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adobe
The global survey of more than 9,000 executives, practitioners, and agency employees also explores the technology investments and strategies that set industry leaders apart.
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Brands investing in content creation and workflow improvements
Last month
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adobe
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branding
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content creation
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
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Anchora becomes first APAC company to use new Adobe offering
Tue, 13th Dec 2022
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cloud
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martech
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it automation
Marketing technology consultancy, Anchora, has become the first company in Asia Pacific to use the brand new Adobe Journey Optimiser (AJO).
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Techcombank partners with Adobe to hyper-personalize banking
Fri, 25th Nov 2022
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partner programmes
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digital transformation
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cloud banking solutions
Techcombank's partnership with Adobe will make it the first bank in Vietnam to deliver hyper-personalized banking experiences to customers in real-time.
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M-Files announces enhanced integration with Adobe Acrobat Sign
Thu, 24th Nov 2022
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adobe
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adobe acrobat
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integration
"Our improved integration with Adobe provides customers with the end-to-end document management automation and integrated electronic signature capabilities."
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Exclusive - Adobe recognised as approved supplier for NZ government agencies
Thu, 24th Nov 2022
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managed services
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gdpr
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adobe
Adobe has announced it has been recognised as an approved supplier to registered New Zealand government agencies.
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Teaming with Wix and introducing the Adobe Express Embed SDK
Fri, 21st Oct 2022
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creative technologies
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martech
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animation
Wix users can use the Wix Media Manager to polish their images for their web pages and, through integration with Adobe Express
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Adobe empowers creators and brands with Substance 3D updates
Thu, 20th Oct 2022
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martech
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creative technologies
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metaverse
"At Adobe, our mission is to support creatives and brands as they transition into new mediums, including immersive experiences."
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Bringing the next wave of Artificial Intelligence to Creative Cloud
Thu, 20th Oct 2022
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martech
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ai
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creative technologies
From the launch of Photoshop to the rise of 3D, Adobe has a 40-year history of helping lead the creative community through technological transformations
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Adobe partners with Leica and Nikon to implement content into cameras
Thu, 20th Oct 2022
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creative technologies
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martech
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adobe
This milestone will allow photographers and creators alike to increase trust in their digital work by securely attaching valuable provenance information at the point of capture
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Adobe Creative Cloud adds innovative new AI capabilities
Thu, 20th Oct 2022
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cloud
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ai
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martech
“Our people-centered approach to building AI to enable creativity is all about infusing intelligence into the products creatives know and love"
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Adobe Express innovations make content creation easy and productive
Thu, 20th Oct 2022
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cloud
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martech
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creative technologies
Adobe Express leverages decades of Adobe innovation to empower users to build content that stands out with high-quality
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Adobe Future of Creativity Study shows growth for creators
Wed, 19th Oct 2022
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cloud
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digital transformation
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martech
Adobe’s study found that the majority, 48% of Australian creators, monetise their content, out of which 79% of creators just started monetising content in the past year. 
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Creative storytelling to global nonprofits with Adobe Express
Wed, 19th Oct 2022
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cloud
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martech
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creative technologies
Adobe harnesses its creative technology strengths to enable the world's 10 million + nonprofits to accelerate their mission
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Adobe Express reaches over 43 million students and teachers
Wed, 19th Oct 2022
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microsoft
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cloud
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education
Leading the world by making Express available for free to K-12 users, and the creative application is now a preferred choice for many students and educational organisations.
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Adobe rolls out new automation and collaboration features
Tue, 18th Oct 2022
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martech
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creative technologies
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creative cloud
"Millions of small businesses rely on Adobe technology, and our new innovations remove complexity, improve collaboration and automate repetitive tasks."
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Adobe surveys sustainability at work in Hong Kong employees
Fri, 30th Sep 2022
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sustainable it
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document management
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ecm
The top three sustainability practices are reducing paper usage (46%), digital document storage and management (43%), and curbing electricity consumption (37%).
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Adobe and FC Bayern collaborate on a multi-year partnership
Tue, 9th Aug 2022
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crm
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digital transformation
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cx
Adobe is embarking on a multi-year partnership with FC Bayern, using its enterprise solutions to carry out the club’s digital transformation.
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APAC consumers worried about how brands use personal data - Adobe
Fri, 15th Jul 2022
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creative technologies
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martech
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apac
Adobe's latest study of more than 5000 APAC consumers and 900 senior business leaders reveals a strong correlation between brand trust and consumer behaviour.
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