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Online marketing stories

How to avoid disappointment from SEO 'cowboys'
Marketing Technologies

How to avoid disappointment from SEO 'cowboys'

Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.

By Sara Barker • 4 min read • Wed, 24th Apr 2019
Adobe opens up marketing opportunities with Roku
Marketing Technologies

Adobe opens up marketing opportunities with Roku

Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).

By Sara Barker • 3 min read • Wed, 27th Mar 2019
Study finds many NZ business websites to be slow and self-obsessed
Marketing Technologies

Study finds many NZ business websites to be slow and self-obsessed

A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.

By Ashton Young • 4 min read • Wed, 30th Jan 2019
Facebook ban serves as stern warning for marketing firms
Marketing Technologies

Facebook ban serves as stern warning for marketing firms

Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.

By Sara Barker • 2 min read • Mon, 14th Jan 2019
Hootsuite's five social trends marketers should take note of
Customer Experience

Hootsuite's five social trends marketers should take note of

These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.

By Sara Barker • 3 min read • Fri, 7th Dec 2018
One of world's largest hybrid cloud deployments makes huge savings
Hybrid Cloud

One of world's largest hybrid cloud deployments makes huge savings

​Snapdeal, India's largest online marketplace, has reported incredible savings from the use of their hybrid cloud platform.

By Ashton Young • 2 min read • Mon, 13th Feb 2017
The Instillery drives global growth with new COO
Partner Programmes

The Instillery drives global growth with new COO

Fast-growing cloud service provider, The Instillery, appoints new COO, Jamie Wallis, to lead operations and global expansion.

By Sam Worthington • 2 min read • Wed, 9th Nov 2016
Gartner: Many CEOs say Digital, but think E-business
Internet of Things

Gartner: Many CEOs say Digital, but think E-business

Technology is crucial for business growth, but CEOs lack understanding of digital business, warns Gartner's CEO survey.

By Staff Writer • 2 min read • Thu, 24th Apr 2014
Secrets to launching a successful side-business
Social Media

Secrets to launching a successful side-business

Side-gigs, from blogging to web design, are key to thriving in today's economy. Discover how to leverage your skills and network for entrepreneurial success.

By Staff Writer • 4 min read • Wed, 8th Jan 2014
ARANZ GEO improves international footprint with double scoop
Customer Relationship Management

ARANZ GEO improves international footprint with double scoop

ARANZ Geo enhances global presence by appointing Richard Ertel as operations manager and Bonnie Struthers as Key Accounts manager.

By Staff Writer • 1 min read • Mon, 18th Feb 2013
To telemarket or not to telemarket
Education, Learning & Training

To telemarket or not to telemarket

Online marketing is on the rise, but the personal touch can still be a cost-effective way to produce confirmed results.

By Staff Writer • 3 min read • Mon, 23rd Apr 2012

Stories from Other Regions

Online marketing stories

Melbourne IT ups SMB marketing push with WME Group acquisition
Management

Melbourne IT ups SMB marketing push with WME Group acquisition

Melbourne IT plans increase its SMB managed marketing play with a $39 million acquisition of digital marketing solutions company WME Group.

By Heather Wright • 2 min read • Tue, 2nd May 2017
Social media superstar: How one Kiwi teen has taken online entrepreneurship to soaring heights
Social Media

Social media superstar: How one Kiwi teen has taken online entrepreneurship to soaring heights

Age is no barrier for young entrepreneur Rachel Ji, who has used social media to launch her own successful business.

By Sara Barker • 5 min read • Tue, 1st Nov 2016
How can you optimise the speed of your eCommerce site?
Marketing Technologies

How can you optimise the speed of your eCommerce site?

Today, there are a number of platforms that provide users with more dynamic, robust and interactive eCommerce experiences than ever before.

By Ashton Young • 5 min read • Tue, 14th Jun 2016
Ignore online video in your marketing strategy at your own peril
Digital Entertainment

Ignore online video in your marketing strategy at your own peril

Need a solution for fiscal flatlining? A slow new year can cripple a business, which is why it's the best time to consider a marketing strategy.

By Ashton Young • 4 min read • Tue, 26th Jan 2016
Kiwi-based marketing firm looking for partners to help SMBs online
Small Business

Kiwi-based marketing firm looking for partners to help SMBs online

Cloud-based marketing firm Amplifier is reaching out to marketing agency partners to help SMBs maximise the benefits the online environment.

By Shannon Williams • 1 min read • Thu, 27th Aug 2015
Online marketing tripping up SMEs
Data Analytics

Online marketing tripping up SMEs

Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.

By Staff Writer • 6 min read • Mon, 23rd Apr 2012
Optimizer HQ hires marketing officer in post-float push
Entrepreneur

Optimizer HQ hires marketing officer in post-float push

Optimizer HQ hires Cornelis Boertjens as chief marketing officer to bolster its brand globally following its recent listing on the Frankfurt Stock Exchange.

By Staff Writer • 1 min read • Tue, 13th Dec 2011