Online marketing Stories - Page 4

Asian Stories

Online marketing stories

Consumers want better digital experiences - Cisco AppDynamics

Cisco AppDynamics says the pressure is on for brands to offer consumers amazing online bargains and incredible digital and application experiences.

By Mitchell Hageman • 3 min read • Wed, 21st Dec 2022

Global Stories

Online marketing stories

Marketing

Offline coupons drive higher engagement over online ones

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

By Shannon Williams • 3 min read • Thu, 23rd Jan 2025

Unified Communications

Majority of marketers dissatisfied with current CMS tools

Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.

By Catherine Knowles • 3 min read • Wed, 27th Nov 2024

Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024

Google

Digital brand building overtakes performance-only marketing

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

By Kaleah Salmon • 3 min read • Wed, 17th Apr 2024

Marketing Technologies

Decline in email click-through rates blamed on automation

Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.

By Shannon Williams • 3 min read • Wed, 27th Mar 2024

Software-as-a-Service

Exclusive: How Bonzai is changing the digital advertising industry

Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.

By Tom Raynel • 4 min read • Fri, 22nd Dec 2023

Software-as-a-Service

Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.

By Tom Raynel • 6 min read • Fri, 17th Nov 2023

Customer Experience

Me&u launches marketing platform in partnership with Eagle Eye

As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.

By Tom Raynel • 3 min read • Wed, 8th Nov 2023

Data Analytics

Mastering the complex art of online to offline marketing

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

By Tom Raynel • 5 min read • Mon, 3rd Jul 2023

Marketing Technologies

Manhattan Active Omni Integrated with Google Merchant Center

Manhattan is completing the digital unification of distribution and logistics, where they come together in the physical world.

By Manhattan Associates • 3 min read • Fri, 26th May 2023

eCommerce

How Australian Brands can Expand Internationally via Marketplaces Today

Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.

By Merline McGregor • 4 min read • Mon, 13th Feb 2023

Gaming

iion releases new adtech offering for the gaming space

Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.

By Mitchell Hageman • 5 min read • Thu, 24th Nov 2022

Partner Programmes

The four key trends shaping modern consumer behaviour

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

By Shannon Williams • 3 min read • Fri, 5th Jul 2019

Stories from Other Regions

Online marketing stories

Digital Transformation

Maplin's AI-powered ad strategy fuels 17% profit surge online

Maplin's AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.

By Shannon Williams • 5 min read • Fri, 20th Jun 2025