In Marketing We Trust wins seven clients & expands team
Digital marketing agency In Marketing We Trust has secured seven new major clients and announced a series of senior appointments to bolster its capabilities in media, SEO, and data services.
The agency confirmed that its recent client acquisitions include Grab, described as Asia's largest ride-share and food-delivery platform, OCBC, Bark.com, a UK-based global services marketplace, and TPG Telecom, which operates Felix, Vodafone and iiNet. These agreements involve support for digital performance, SEO, analytics, and consulting services.
Paul Hewett, Chief Executive Officer of In Marketing We Trust, commented on the agency's recent developments and their significance for the business:
"These are significant wins which span the whole of the APAC region. We're proud to welcome these brands into the fold - and even prouder of what it says about our team, our delivery and the mission we are on to help marketers through the rapidly evolving digital ecosystem. These partnerships reflect the kind of work we want to be doing: complex, regional and commercially accountable."
The new clients appointed the agency for its ability to deliver integrated and complex digital strategies across multiple markets, focusing on achieving clearly defined and measurable outcomes.
Expansion and new talent
In response to recent growth, In Marketing We Trust has increased its global headcount to 84 employees and now operates regional hubs in Australia (global headquarters), Singapore (Asia-Pacific hub), Europe, and North America. The expanded team incorporates new hires across paid media, SEO, and analytics, aiming to enhance service delivery and meet client requirements in key areas such as AI-enabled analytics and advanced measurement.
Matthew Todd has joined as Head of Performance Media. Bringing experience from Atomic 212, Todd has a background in leading paid media strategies for enterprise-level brands. He will oversee media delivery at a global scale for the agency.
Joining him are Zoe Sharry, previously of Finder, and Ethan Wong, both of whom are experienced SEO specialists focusing on technical optimisation and content-led enterprise strategies. The agency has also welcomed new data engineers and analytics strategists to address increasing client demand for data-driven insights and automation.
Discussing the value of the expanded team, Paul Hewett said:
"Winning the work is one thing - delivering on it at scale is another. We're pleased to welcome Matt, Zoe, Ethan and the rest of our new hires into the team. They bring sharp thinking, deep experience and the kind of delivery mindset our clients value. I've got confidence that this team knows how to drive outcomes - not just outputs."
Delivery and regional focus
In Marketing We Trust reports that its growing client base and embedded regional teams underscore its commitment to scalable delivery and sustained value across Asia-Pacific and global markets. The current business momentum follows a period of internal change, including the recent appointment of a new Chief Operating Officer and the establishment of an inaugural advisory board.
The agency says it will continue to invest in its teams and capabilities, aiming to support clients with strategic clarity and commercially accountable results as digital marketing requirements evolve globally.
