Marketing Stories - Page 52

Global Stories

Versa Networks appoints Dan Maier as CMO

Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.

By Tom Raynel • 3 min read • Thu, 30th Mar 2023

Marketing Technologies

Adobe and NVIDIA extend partnership to develop generative AI

Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.

By Catherine Knowles • 3 min read • Fri, 24th Mar 2023

Marketing Technologies

Accenture, Adobe unlock content supply chain value

Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.

By Shannon Williams • 3 min read • Thu, 23rd Mar 2023

Marketing

Higher social media spend by Australian SMEs in 2023: GetApp

GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.

By Gaurav Sharma • 3 min read • Tue, 21st Mar 2023

Data Analytics

APAC organisations aren't preparing for a cookieless future - report

Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.

By Catherine Knowles • 3 min read • Wed, 15th Mar 2023

Partner Programmes

Exclusive: Zoho owes Aussie success to its partner network

Zoho launched in Australia in 2019 and has launched numerous new apps, created many new jobs and grown its customer base in the region exponentially.

By Zach Thompson • 6 min read • Tue, 14th Mar 2023

Marketing

Aussie businesses to maximise brand revenue via retail

Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.

By Shannon Williams • 3 min read • Mon, 13th Mar 2023

Gaming

Meet the metaverse generation: What consumers want from the metaverse

APAC's Metaverse Generation, composed of Millennials and Gen Z, have different expectations and desires from the metaverse, according to a new survey by Yahoo.

By Shannon Williams • 7 min read • Fri, 10th Mar 2023

Marketing

IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up

Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.

By Kate Rourke • 3 min read • Wed, 8th Mar 2023

Marketing Technologies

Megantic mentorship program helps female eCommerce leaders

In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.

By Gaurav Sharma • 3 min read • Tue, 7th Mar 2023

Artificial Intelligence

LoopMe achieves 27% YoY growth in APAC, hires Head of South East Asia

LoopMe achieves 27% YoY growth in APAC, surpasses $150M global revenue with the help of AI-powered technology products and key executive hires.

By Sean Mitchell • 3 min read • Thu, 2nd Mar 2023

Data Analytics

Adobe reveals findings from its latest Digital Trends Report

Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.

By Catherine Knowles • 4 min read • Wed, 1st Mar 2023

Artificial Intelligence

Revolutionise your marketing strategy in 2023 with these AI tools

If you're a content creator, a marketer, or a business owner, there are numerous AI tools available that can aid you in your day-to-day work.

By Adnan Khan • 3 min read • Tue, 28th Feb 2023

Marketing

Similarweb announces Digital Marketing Awards winners, including Panasonic

Five digital marketing innovators win big at the Similarweb Digital Marketing Awards, showcasing their success in driving traffic and achieving business impact.

By Catherine Knowles • 2 min read • Fri, 24th Feb 2023