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AI becomes product discovery tool in Southeast Asia
Marketing Technologies

AI becomes product discovery tool in Southeast Asia

A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026
Affiliate marketing drives revenue growth for Singapore brands
Partner Programmes

Affiliate marketing drives revenue growth for Singapore brands

Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.

By Shannon Williams • 4 min read • Thu, 6th Nov 2025
SECO partners with impact.com to boost Senheng app usage
Unified Communications

SECO partners with impact.com to boost Senheng app usage

S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.

By Catherine Knowles • 2 min read • Thu, 6th Feb 2025
Influencers reshape Southeast Asian eCommerce market
YouTube

Influencers reshape Southeast Asian eCommerce market

A new report reveals that influencer marketing is crucial for eCommerce growth in Southeast Asia, significantly impacting consumer behaviour in Singapore.

By Shannon Williams • 3 min read • Wed, 9th Oct 2024
Impact unveils impact.com/advocate to boost SEA brand trust
Social Media

Impact unveils impact.com/advocate to boost SEA brand trust

impact.com launches impact.com/advocate in Southeast Asia to boost brand trust through customer referrals and social media influence, addressing modern consumer behaviour.

By Kaleah Salmon • 3 min read • Tue, 13th Aug 2024
TRAPO partners with impact.com to amplify digital presence
Digital footprint

TRAPO partners with impact.com to amplify digital presence

Malaysia's automotive accessories brand, TRAPO, collaborates with partnership management giant impact.com to amplify its digital presence and strengthen its marketing strategy.

By Catherine Knowles • 3 min read • Thu, 18th Jan 2024

Global Stories

Impact.com stories

Rakuten & impact.com form affiliate marketing alliance
Customer Experience

Rakuten & impact.com form affiliate marketing alliance

Advertisers could gain clearer sales tracking as the pair combine partner data, services and payments into one performance marketing model.

By Mark Tarre • 4 min read • Wed, 29th Apr 2026
impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

Marketers in Southeast Asia gain a clearer way to track creator campaign returns as YouTube data replaces estimated metrics and fragmented workflows.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Apr 2026
Impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Brands will be able to assess creator campaigns with first-party YouTube data as impact.com adds direct discovery, activation and measurement tools.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 22nd Apr 2026
Affiliate marketing budgets surge as brands seek cost efficiency
Artificial Intelligence

Affiliate marketing budgets surge as brands seek cost efficiency

Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.

By Melvin Hipolito • 4 min read • Thu, 6th Nov 2025
Brand trust overtakes ads as key travel driver in Asia-Pacific
Loyalty programmes

Brand trust overtakes ads as key travel driver in Asia-Pacific

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.

By Kaleah Salmon • 4 min read • Tue, 20th May 2025
Trust & partnerships key to APAC travel marketing success
Customer Experience

Trust & partnerships key to APAC travel marketing success

A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.

By Kaleah Salmon • 4 min read • Thu, 15th May 2025
impact.com reports record growth & USD $200m revenue in 2024
Marketing Technologies

impact.com reports record growth & USD $200m revenue in 2024

impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.

By Kaleah Salmon • 3 min read • Fri, 13th Dec 2024
Impact.com appoints EJ Owens to lead APJ community efforts
Digital Transformation

Impact.com appoints EJ Owens to lead APJ community efforts

Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.

By Imee Dequito • 2 min read • Mon, 25th Nov 2024
Impact.com launches new referral marketing platform
Software-as-a-Service

Impact.com launches new referral marketing platform

impact.com rolls out impact.com/advocate, a new referral marketing platform to foster brand-customer engagement through customised, automated referral programs.

By Sean Mitchell • 3 min read • Wed, 31st Jul 2024
IWD 2023: How women in tech can 'embrace equity' by supporting each other
Flexible work

IWD 2023: How women in tech can 'embrace equity' by supporting each other

When women support and empower each other, we can both increase gender diversity in tech and create real change in the community and our workplaces.

By Tanya Suna • 4 min read • Wed, 8th Mar 2023
impact.com integrates with HubSpot, delivers partnership management platform
EduTech

impact.com integrates with HubSpot, delivers partnership management platform

impact.com partners with HubSpot to offer integration with its partnership management platform for B2B SaaS companies.

By Catherine Knowles • 3 min read • Fri, 29th Oct 2021

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