CMOtech Asia - Technology news for CMOs & marketing decision-makers
Story image
TRAPO partners with to amplify digital presence
Thu, 18th Jan 2024

TRAPO, Malaysia's automotive accessories brand, has teamed up with the partnership management company,, to boost its digital footprint in the market.

This move is part of a strategic drive by TRAPO to bolster its affiliate marketing initiatives and solidify its position as a dominant force in Malaysia's car accessories sector.

Like many sectors during the pandemic, automotive businesses in Malaysia have increasingly moved towards e-commerce, a trend fueled by improvements in the Malaysian economy. This includes the online sale of maintenance parts ranging from mats and wiper blades to tires, filters, and brake pads.

TRAPO, touted as the ultimate one-stop solution for all car accessory requirements, is leading this digital transition by expediting its e-commerce growth through scalable affiliate partnerships across its online platforms.

The collaboration with is intended to enhance TRAPO's affiliate marketing procedures, from tracking and commission flexibility to the establishment of direct affiliations. TRAPO strives to extend its reach and boost sales by working with diverse partners across the board, engaging in everything from listicle creation and reviews to price comparisons. In addition, it aims to increase content creation and exposure through media outlets and online directories.

Ionut Danifeld, Chief Marketing Officer of TRAPO, commented on the collaboration with "We're excited to join forces with to elevate our affiliate channel initiatives, aiming to collaborate with a broader spectrum of partners. We firmly believe that this stands as a cornerstone for the unprecedented growth of our business and brand. By expanding our affiliate network, we are confident in propelling our business trajectory towards being the No.1 car accessories brand in Southeast Asia."

Similarly, Antoine Gross, General Manager, Southeast Asia & India at, expressed his views on the partnership: "This collaboration marks a significant milestone for us, reflecting our commitment to fostering meaningful connections and growth in Southeast Asia. We look forward to leveraging our expertise to support TRAPO's growth ambitions across the region."

Established in 2016, TRAPO is an award-winning car accessories brand in Malaysia, with over 15 offline hubs in countries like Malaysia, Singapore, Thailand, and Indonesia. It was awarded silver for 'Best Green Initiative' by the SOBA Awards in 2022. At its core, TRAPO strives to enhance consumer driving experiences through affordable premium car accessories, promoting the importance of hygiene, comfort, and safety on the road. offers a platform for companies to manage and optimise various types of partnerships including influencers, traditional rewards affiliates, commerce content publishers, B2B and more. The company facilitates businesses in creating, managing and scaling partnerships with brands and communities, thereby helping to drive revenue growth.