Impact.com appoints EJ Owens to lead APJ community efforts

Impact.com has announced the appointment of Emma-Jayne (EJ) Owens as Senior Director, Community and Enablement for the Asia-Pacific and Japan (APJ) region, with a specific focus on Southeast Asia (SEA).

In her newly created role, Owens will oversee stakeholder training, advocacy, and community enablement initiatives. Her mandate includes educating and inspiring the marketing industry through various initiatives such as external thought leadership roundtables, partner and customer networking events, and internal sales coaching. She will also accelerate the adoption of impact.com's industry certification program, Partnerships Experience Academy (PXA), which has over 30,000 learners globally.

Owens will focus on supporting impact.com's expansion and market education efforts in Southeast Asia, a region undergoing significant digital transformation, with key markets including Singapore, Malaysia, and Indonesia.

Adam Furness, APAC Managing Director at impact.com stated, "We're bringing in a leader of EJ's pedigree because we're committed to driving the advancement of the partnership economy across APJ. Her expertise in building high-impact industry relationships and education programs will be instrumental as we continue to empower our community of brands, agencies, and publishers in the region, especially in SEA to unlock growth through affiliate, influencer and customer referral marketing – especially critical as the industry navigates rising customer acquisition costs and tighter marketing budgets."

Owens has significant leadership experience in strategic planning, operational leadership, and revenue growth within the digital and media technology sectors. Most recently, she served as Managing Director APAC at Blis, where she expanded revenue in key APAC markets and launched successful omnichannel and programmatic revenue streams. Owens has also held senior leadership roles at Australian Radio Network, Big Mobile, and ninemsn (MI9).

Expressing enthusiasm for her new role, Owens commented, "What excites me most about this role is the opportunity to combine my leadership and coaching experience with my passion for people and connections - which is what the Partnership Economy is all about. I look forward to building programs that deepen industry knowledge in a diverse market like Southeast Asia, creating both on and offline events and initiatives to help upskill and inspire the next generation of partnership marketing leaders."