CMO stories
Gartner releases top 5 predictions for marketing leaders
Thu, 29th Dec 2022
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gartner
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privacy
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data
"Marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands."
LinkedIn investigates role of CMOs in business recovery and success
Fri, 18th Nov 2022
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cmo
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linkedin
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marketing
"While we know the economy is in a state of flux, it's important that marketers continue to invest in marketing as by pulling back investment, they risk long term damage."
The opportunity for CIOs to impact the customer experience
Thu, 16th Sep 2021
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crm
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cx
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martech
Digital transformation will continue to morph and steer CIO’s priorities in new and different directions, writes Sitecore chief operating officer for APJ Steve Hawkes.
CSPs missing huge, untapped opportunity
Tue, 6th Jul 2021
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crm
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martech
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cdp
"Communication service providers (CSPs) must take advantage of the fact that consumers are willing to share their data to get an advanced personalised experience tailored to their expectations."
Epicor appoints Colleen Langevin as chief marketing officer
Mon, 19th Feb 2018
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cmo
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epicor
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appointments
As CMO, Langevin is responsible for the global marketing strategy.
Dropbox appoints former SurveyMonkey MD as ANZ country manager
Wed, 21st Jun 2017
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microsoft
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dropbox
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cmo
Former Microsoft, LinkedIn and SurveyMonkey heavyweight joins Dropbox to lead ANZ business into its next phase of growth.
Fujitsu and Mirantis team to deliver private managed OpenStack cloud
Thu, 11th May 2017
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iaas
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fujitsu
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cmo
Fujitsu and Mirantis have teamed up to deliver privately managed OpenStack cloud for enterprises and telcos.
Is the CMO the newest member of the IT team?
Thu, 19th Nov 2015
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cmo
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it
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cios
"Business leaders outside of IT are making large and significant IT purchasing decisions – particularly the chief marketing officer (CMO)."
How the role of the CMO is changing...
Mon, 18th Aug 2014
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gartner
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digital
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marketing
The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?
Gartner asks... Is the CMO the CEO’s heir apparent?
Fri, 8th Aug 2014
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gartner
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ceo
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cmo
A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.
Four types of CMOs... Which is in your business?
Fri, 27th Jun 2014
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gartner
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customers
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cmo
A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.
CMOs and CIOs are two functions divided by language
Mon, 28th Apr 2014
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gartner
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digital
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cmo
In fact, digital marketing and the rest of the company are separated into those who not only recognise words and phrases, but can correctly explain what they mean, and use them properly.
Facebook ads don’t work: General Motors
Wed, 16th May 2012
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facebook
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social media
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cmo
Massive auto maker decides brand pages are sufficient, drops $10 million spend.
Managing business risk
Wed, 1st Dec 2010
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cmo
Collaborative technologies must do more than enable individuals to work together, says Cameron Ackbury, General Manager, Asia Pacific, Mindjet. They must provide a solid value proposition that impacts the financial statement of an organisation
The cloud-based world of Google Apps
Tue, 1st Jun 2010
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cmo
Cloud computing is a simple concept: software and services are delivered over the web and through a browser, with no server or client software to install.