CMO stories
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
A global survey found 62% of Fortune 500 marketing leaders cannot prove creative spend is worth it, risking budget cuts.
Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.
Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.
The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.
The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.
More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.
The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.
Rising demand for secure AI software development has prompted Sonatype to expand its leadership team and scale operations globally.
The utility software group is tightening its leadership as it pushes its g2 platform into more regulated markets and pursues acquisitions.
Its US push gains senior marketing firepower as the Melbourne-based firm seeks to win finance teams wary of wasted ad spend.
As AI spend surges, finance is being asked to prove which bets earn attention, revenue and growth, not just efficiency.
Brands are under pressure to prove sales impact, and PayPal says purchase data is delivering stronger returns and more new customers.
Its expansion across energy and water markets has been backed by two acquisitions and three senior hires to drive an AI-first push.
Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.
Replacement demand in business communications is sharpening the value of channel partners as Mitel expands its global partner ecosystem.
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.
