Sydney Opera House tops search as Aussies opt for local trips
Australians are increasingly prioritising domestic travel, with new research highlighting strong interest in local attractions and a shift towards daytrips and regional getaways. Analysis of search data suggests the Sydney Opera House leads as the nation's most sought-after attraction, while locations in New South Wales collectively draw the largest online interest among Australian residents.
Top attractions
The Sydney Opera House receives over 380,000 average monthly searches nationwide, making it Australia's most searched attraction. Entry to the iconic site is free, a factor likely contributing to its high popularity among both locals and visitors. Santo Ludy, Managing Director at Becextech.com.au, said,
"Our research highlights that more Aussies are choosing to explore destinations closer to home as mini getaways and daytrips become increasingly popular than ever. Our findings have revealed the Sydney Opera House as the top attraction being searched for by locals at least 380,000 times a month, while marine and wildlife-focused attractions like the Australia Zoo and Sea Life are also among the top 10 attractions piquing local interests."
Australia Zoo in Queensland ranks second, attracting more than 191,000 monthly searches. The zoo offers interactive wildlife experiences and is a popular venue for connecting with Australian fauna. Melbourne Museum comes third, with more than 178,000 Australians searching for information each month. Adult tickets for the museum are priced at AUD $18. Other attractions in the top ten include Dreamworld, Taronga Zoo, Luna Park, Warner Bros. Movie World, Royal Exhibition Building, Puffing Billy Railway, and Sea Life Melbourne.
State destinations
New South Wales is the most searched state for attractions, receiving over 844,000 average monthly searches. Victoria follows with 833,000, and Queensland with 615,000. Research indicates residents are keen to explore their own states, as well as neighbouring regions, for daytrips and short holidays.
Hidden gems
Although the most searched destinations remain concentrated in the eastern states, the research highlights growing interest in lesser-known locations, such as those found in Tasmania and the Northern Territory. These areas may not attract the same online searches as major sites, but provide opportunities for quieter experiences and unique photography. "The data not only highlights the most popular attractions but also uncovers the hidden gems in destinations like Tasmania. While some attractions here may not be drawing larger crowds as hotspots like New South Wales, it does offer locals the chance to capture more low-key moments and enjoy valuable experiences away from the rush," said Ludy.
Photography tips
Becextech's experts shared tips for visitors aiming to capture quality photographs in busy or challenging conditions at major attractions. One key recommendation is to position the camera with the sun to the side or behind, to avoid glare and achieve softer lighting. They also advise raising the camera above head height to minimise crowds in the frame, using surrounding objects to frame shots, adjusting light settings, and experimenting with angles by leaning or tilting the camera. Burst mode is recommended to increase the likelihood of clear photos when there are frequent passersby.
Local travel demand
Recent domestic tourism statistics indicate Australians took 34.7 million holiday daytrips in the June quarter alone, underlining national interest in local travel. The trend for short trips is expected to continue, especially as warmer weather contributes to higher travel activity. Searches for attractions reflect strong curiosity about heritage sites, wildlife parks, museums, and theme parks.
"The findings show a clear appetite for domestic travel and photography among Australians, as they balance visits to well-known attractions with a search for quieter, more personal experiences closer to home," said Ludy.
