Layercake & Broadcast Solutions partner to boost cloud workflows
Layercake has entered a strategic partnership with Broadcast Solutions to enhance the delivery of cloud-enabled production workflows and automation in the broadcast sector.
The partnership will see Broadcast Solutions integrate Layercake's Streamcake orchestration platform and automation suite into its suite of broadcast and media technology offerings. This will enable customers to accelerate adoption of hybrid and cloud-native production environments, automate workflows across a range of media use cases, and respond more flexibly to changing audience demands.
Broadcast Solutions has delivered more than 500 projects globally, including outdoor broadcast trucks, studios and remote production facilities, and brings significant expertise in large-scale systems integration. Through the partnership, it will now be able to offer clients both integration services and cloud-based automation solutions adapted for modern broadcast requirements.
Streamlining broadcast workflows
The integration of the Streamcake platform is set to allow production teams to manage live sports broadcasts, enterprise streaming and other complex media workflows with reduced operational complexity and cost. The platform also offers real-time monitoring and orchestration, emphasising reliability for mission-critical operations.
Padraig O'Donovan, Chief Executive Officer of Layercake, commented on the announcement:
"This partnership with Broadcast Solutions represents a major step forward in our mission to simplify and automate broadcast infrastructure. Together, we will empower broadcasters and media organisations to embrace cloud innovation while maintaining the reliability and flexibility they need for live and on-demand content."
He underlined the shared aims of both organisations in enabling clients to adopt new technology while continuing to deliver content reliably to their audiences.
Expanding technology adoption
Broadcast Solutions' Chief Strategy Officer, Antti Laurila, highlighted the complementarity of Layercake's platform to Broadcast Solutions' strategic objectives. Laurila said:
"Layercake's Streamcake platform fits perfectly into our strategy of offering clients best-in-class technologies for modern broadcast workflows. Layercake's Streamcake platform bridges the gap in making cloud production practical for businesses. It eliminates some technical hurdles and gives clients the ease of use they expect when deploying complex workflows, being on-prem, hybrid or cloud. By combining our integration expertise with Layercake's automation capabilities, we are delivering a seamless environment that enhances flexibility, accelerates deployment and ensures scalability for future need."
This perspective is matched by the respective domain strengths of both partners - Broadcast Solutions in systems integration, and Layercake in workflow automation and orchestration.
Capabilities for broadcasters and media organisations
The Streamcake platform is designed to support a full range of media production and distribution requirements, offering automation and orchestration for broadcasters, sports organisations and enterprises. According to Layercake, these capabilities allow organisations to streamline their infrastructure, reduce operational costs, and scale content delivery across platforms.
By bringing together Broadcast Solutions' implementation experience and Layercake's automation tools, the two organisations aim to support the broadcast industry's shift towards digital and cloud-based production models. This partnership intends to provide broadcasters with increased operational flexibility, the ability to deploy new workflows rapidly, and scalable solutions capable of meeting evolving business and audience requirements.
The agreement extends both companies' market reach and portfolio, giving Broadcast Solutions clients access to Streamcake's cloud-native capabilities and providing Layercake with an enhanced presence in European and international markets.
The partnership is positioned to help media organisations manage the transition towards more digital, efficient and scalable broadcast operations, delivering cloud-enabled infrastructure and workflow automation to meet industry needs.
