The Ultimate Guide to Partner Programmes

2026 · Asian Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

Asian Partner Programmes news
Analyst Insights
Rubrik launches Google Cloud tools for AI governance
Gartner · Partner Programmes · Storage
Last week
Brand as a revenue multiplier in enterprise sales
Gartner · Partner Programmes · Hyperscale
This month
Gigamon eyes AI-led surge in network observability
IDC · Partner Programmes · Virtualisation
This month
Legacy tech blocks AI projects across Asia Pacific
IDC · Partner Programmes · Hybrid Cloud
This month
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
This month
Expert columns
Turning security into a story: How managed service providers use reporting to drive retention and revenue
By Scott Jenkins of SonicWall
Last week
How executive profiling drives growth in B2B tech
By Patrick Keenan of LITMUS PR
Last week
How MH Enterprise turns trust into cybersecurity success
By Gaëlle Perrin of SonicWall
Last week
Supporting service providers with their global ambitions
By Mike Mills of Gamma
Last week
How Atomgate uses education and partnership to drive successful SonicWall upgrades
By Gaëlle Perrin of SonicWall
This month
Agentic commerce and the evolution of retail purchase behaviour
By Sangeeta Mudnal of Glu
This month
Brand vs demand in B2B tech - Why you need both to grow
By Patrick Keenan of LITMUS PR
This month
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
This month
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
This month
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
This month
Why the Chatbot is not your AI strategy
By Adrian Randall of Arcadian Digital
This month
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
This month
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
This month
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
Interviews
Exclusive: Adobe ANZ chief on AI adoption trends
Discussing IT Industry
Last week
Exclusive: Google sees success with niche AI playbooks
Discussing Cloud Services
Last week
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Exclusive: Edifier outlines next phase of global audio strategy
Discussing Headphones
Tue, 10th Feb 2026
Recent news
Brand vs demand in B2B tech - Why you need both to grow
About Marketing
This month
Singapore cyberattacks rise 22% as global attacks fall
About Government
This month
Standard Chartered opens Global Fusion Centre in Malaysia
About Data Protection
This month
Workday expands into Vietnam with partner-led push
About Productivity
Last month
HPE updates Complete Care with AI tools for hybrid IT
About IT services
Last month
Vendfun picks PT Murni to expand hotel kiosks in Indonesia
About Small Business
Last month
Globe Telecom leads Philippine brands in global study
About Mobile data
Last month
Singapore firms boost AI, sovereign cloud as security rises
About Unified Communications
Last month
Blackwired, NTT Security Japan partner on cyber intel
About Ransomware
Last month
Beyond the booth: How tech companies can win at industry events
About Marketing
Last month
The things we stop seeing when we count everything
About Opinion
Last month
NCS, A2Z partner to advance autonomous mobility in Singapore
About Robotics
Last month
AI literacy demand surges in Singapore amid skills gap
About Collaboration
Thu, 26th Feb 2026
Tanium names Satyen Desai ASEAN Regional Vice President
About Cloud Services
Wed, 25th Feb 2026
Keeper expands PAM distribution with Ingram in Singapore
About Data Protection
Wed, 25th Feb 2026
Phishing & smishing scams surge across Philippines
About Social Media
Thu, 19th Feb 2026
CelcomDigi honours artisans in Lunar New Year push
About Small Business
Wed, 11th Feb 2026
LF taps Rimini Street for SAP, Oracle support savings
About Productivity
Wed, 4th Feb 2026
Sitecore names FPT Software first Global Elite reseller
About IT services
Fri, 23rd Jan 2026
Paydibs maps 2026 outlook for Malaysia's digital payments
About Small Business
Thu, 22nd Jan 2026
Job moves
Salesforce names Paul Carvouni to lead ASEAN AI push
Move at Microsoft
Mon, 5th Jan 2026
Joey Lim appointed to lead Exclusive Networks' Singapore growth
Move at Exclusive Networks
Thu, 30th Oct 2025
QBE Re appoints Cindy Foo as Asia treaty head based in Singapore
Move at QBE Insurance Group
Wed, 15th Oct 2025
Techcombank reappoints Dr Jens Lottner as CEO to lead next phase
Move at Talent
Tue, 12th Aug 2025
NAVEX names Nick Mitsuya as Japan Country Manager to drive growth
Move at IBM
Sat, 12th Jul 2025
ServiceNow appoints new VP to boost Asia operations
Move at ServiceNow
Wed, 2nd Apr 2025
Red Alpha appoints Yoav Korman as Singapore Managing Director
Move at Red Alpha
Tue, 21st May 2024
Rackspace Technology appoints Ramesh Babu as Southeast Asia Cloud Leader
Move at Cisco
Mon, 1st Apr 2024
Colt Technology appoints Yasutaka Mizutani as APAC president
Move at Colt Technology Services
Thu, 11th Jan 2024
URECA appoints Tom Carr as Chief Financial Officer
Move at URECA
Thu, 29th Jun 2023
Top players
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