Vudoo stories

A global toy brand’s shoppable TV campaign more than doubled sales by enabling parents to buy toys seamlessly via connected TV and QR codes.

Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.

Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

Vudoo has appointed Paul Blackburn as Chief Strategy Officer, bringing over 25 years of digital media expertise to enhance engagement and revenue growth.

Vudoo enhances its international strategy with key appointments of Ben Buckley to the board and Sarah Lawson Johnston as Managing Director for EMEA.

Val Morgan Digital has teamed up with Vudoo to enhance its media offerings, enabling shoppable content experiences for an audience of 9.1 million.

Vudoo has appointed Drew Perry as Managing Director for Asia Pacific, marking a significant growth phase for the advertising commerce technology company.

Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.

Vudoo has partnered with Scroll Media to bring shoppable and interactive digital ads to top publishers across Australia and New Zealand.

IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.

News Corp Australia and Vudoo earn Bronze at 2024 WARC Awards for Moet and Chandon campaign, highlighting their prowess in seamless online shopping solutions.

Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.

Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.

Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.

New Zealand Media and Entertainment (NZME) has signed an exclusive launch partnership with global content eCommerce expert Vudoo.

The project aims to understand better how customers interact with videos and develop strategies to unlock the value of data in Google's BigQuery data warehouse.