Vudoo partners with AWS to revolutionise shoppable video tech

Melbourne-based adtech startup Vudoo has been selected by Amazon Web Services (AWS) as a shoppable video partner. This partnership elevates Vudoo's standing as a leading eCommerce specialist and technology provider. This selection allows AWS partners worldwide to access Vudoo's innovative in-stream checkout technology, which transforms content and ads into directly shoppable assets.

Vudoo's in-stream checkout feature allows users to complete purchases within the content they are interacting with, eliminating the need to switch to a separate browser. This functionality provides retailers and advertisers with valuable first-party data and customer insights, enhancing the ability to create more targeted campaigns. Additionally, the shoppable video feature converts and enhances video content and advertisements into interactive, direct shoppable assets, enabling personalised shopping experiences through unique, one-to-one storytelling.

Vudoo has forged partnerships with prominent publishers such as News Corp, New Zealand Media and Entertainment (NZME), Are Media, and independent agency Lex Labs. The startup has also facilitated campaigns for notable global brands, including Hilton, Samsung, Moët & Chandon, Burberry, Dyson, and Lexus.

Nick Morgan, Founder and CEO of Vudoo, expressed his enthusiasm about the partnership, stating, "We're thrilled to be a part of the AWS Partner Network. This relationship marks a milestone achievement for Vudoo and cements our credibility as a leading eCommerce specialist and technology provider. It is a thorough selection process, and we are looking forward to working with AWS customers to create shoppable videos on our mission to transform the customer experience."

In addition to its collaboration with AWS, Vudoo recently expanded its footprint in the international market with the launch of its platform and the opening of a London office. This growth underscores the company's commitment to enhancing content commerce worldwide.

Founded in 2017, Vudoo's platform allows advertisers to create personalised journeys that captivate audiences and boost engagement. The company's patent-pending in-stream checkout feature streamlines the transaction process within content, enhancing conversion rates and simplifying the sales funnel. Vudoo's solution's low footprint means that brands and publishers can integrate these content commerce functions seamlessly into their existing tech stack without the need for significant infrastructure upgrades.