CMOtech Asia - Technology news for CMOs & marketing decision-makers

Opinion stories - Page 8

Sim kaur headshot opt 2

Invisible labour in a digital world

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As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.
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Why workplaces must adapt to unlock women’s leadership

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On International Women's Day, women are urged to own ambition, redefine leadership and demand workplaces that adapt, not the other way round.
Nidhi suresh headshot  ibs software

Customer success is not support, it is stewardship

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digital transformation
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erp
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ai
Customer success must evolve from reactive support to strategic stewardship, aligning stakeholders so tech investments deliver lasting value.
Nakisah williams

International Women's Day: The Australian entrepreneur proving you don't have to scale fast to succeed

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cx
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e-commerce
Ahead of IWD 2026, Craft Club's Nakisah Williams champions slow, sustainable growth over blitzscaling as a new model of female leadership.
Valiant   natalie ip

International Women's Day - women, confidence, and the credit gap

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fintech
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martech
Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.
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AI won't reduce construction disputes unless documentation improves

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devops
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digital transformation
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rpa
AI is flooding construction workflows, but without better, real-time documentation, disputes over contracts and evidence will only intensify.
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Breaking in without a blueprint: Lessons learned from my nontraditional path to cybersecurity

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ransomware
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cybersecurity
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threat intelligence
From door-to-door sales to tracking ransomware, one woman proves cybersecurity careers can thrive far from the traditional path.
Aleesha naxakis headshot

Style, substance, and strategy: Drawing similarities between pageantry and PR

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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
Mia filpo cmtg

How CMTG Is rewriting the rules on women in tech and why the industry can't afford to wait

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digital transformation
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risk & compliance
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ai
CMTG puts inclusion at the heart of its tech strategy, arguing women's leadership is now critical to innovation, resilience and growth.
Renee roumanos

Why legal literacy is the ultimate empowerment for women in tech

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saas
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partner programmes
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physical security
Women in tech gain real power not just by innovating, but by mastering legal literacy to protect their work, legacy and leadership.
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Start training for a job that doesn't exist yet

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data analytics
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data science
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management
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
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How a strong professional network gifts its members the support they need to stretch and grow

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it industry
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it department
A strong professional network offers candid counsel, shared experience and support, helping individuals make bolder, more deliberate career moves.
Preetiebolerauthor

Beyond the glass ceiling: Behavioural intelligence is the power skill for women in tech

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leadership
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ict sector
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iwd
Behavioural Intelligence is emerging as the crucial power skill helping women in tech move beyond the exhausting leadership tightrope.
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Why "Give to Gain" needs to stop being a women's virtue and start being a business model

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uc
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partner programmes
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collaboration
Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.
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You have to give to gain: Why I view mentorship as a force multiplier

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leadership
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flexible work
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engineering
On International Women's Day, a telecom leader argues that mentorship lets women give to gain, multiplying influence across STEM.
Sarah nd headshot

This International Women's Day, lean on proof (of skill, of impact and of potential)

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uc
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e-learning
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hcm
This International Women's Day, experts urge proof of skills through hands-on practice to close confidence gaps and drive real career growth.
Sabey carlie shooner headshot

How women can build influence in critical tech roles

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hyperscale
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dc
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clean technologies
A woman charts a nonlinear path through telecom and data centres, showing how curiosity and courage can amplify female voices in tech.
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Women own the most underrated skill in tech: Translation

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devops
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digital transformation
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apm
As AI reshapes workplaces, women's overlooked gift for translating ideas into action is emerging as tech's most critical skill.
Emily parker woodland at ridepanda

What women actually want from the future of work (Hint: It's not ping-pong tables)

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hcm
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hybrid & remote work
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clean technologies
Women say the future of work must prioritise flexibility, parental support, pay equity, health policies and real power in decisions.
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What a stressed market taught me about marketing

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saas
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cmo
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legaltech
In a fatigued legal tech market, one marketing chief found that quiet empathy and mission, not louder features, turned clients into loyal advocates.