CMOtech Asia - Technology news for CMOs & marketing decision-makers

Opinion stories

Dan

Why founders should choose lawyers like they choose investors

Today
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risk & compliance
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smb
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opinion
Founders should treat lawyers less like transactional advisers and more like long-term partners who can shape confidence, reduce friction and support growth.
Patrick keenan

Thought leadership in B2B tech: From expertise to influence

Today
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smart cities
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digital transformation
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ai
How Southeast Asia's B2B tech firms can turn technical expertise into market influence through structured thought leadership.
Scott

Turning security into a story: How managed service providers use reporting to drive retention and revenue

Last week
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firewalls
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network security
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cx
Managed service providers can boost renewals and upsell revenue by turning hidden security work into clear, customer-ready reports that prove value.
Aparna

World IP Day: Why IP is the backbone of sporting brands' success

Last week
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gaming
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blockchain
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physical security
World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.
Jerome

VPN vulnerabilities don't have to become breaches

Last week
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firewalls
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vpns
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ransomware
Unpatched VPN gateways are leaving organisations open to ransomware and outages, as modern Zero Trust access cuts off the exposed front door.
Patrick keenan  managing director  litmus pr

How executive profiling drives growth in B2B tech

Last week
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digital transformation
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martech
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partner programmes
Executive visibility is emerging as a growth lever for B2B tech firms, helping leaders build trust, win attention and sharpen market position.
Ned

Agentic era and the UI transition

Last week
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digital transformation
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hyperscale
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fintech
Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.
616

When identity becomes the payment rail

Last week
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data protection
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digital transformation
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fintech
EU wallet rules could turn digital identity into the next payments backbone, forcing banks to rethink onboarding, fraud and customer trust.
Patrick keenan

Marketing investment in B2B tech - Southeast Asia must do better

Last week
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saas
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digital transformation
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martech
Southeast Asian B2B tech companies risk long-term growth by overloading paid media as global leaders balance brand, content and demand.
Iman

Debunking the myths holding back asset performance management

Last week
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data analytics
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digital transformation
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iot
AI is helping industrial leaders move beyond reactive fixes as new asset performance tools cut downtime, cost and risk across critical operations.
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How MH Enterprise turns trust into cybersecurity success

Last week
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firewalls
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digital transformation
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network security
MH Enterprise upgrades most SonicWall customers as trust-first guidance, rapid deployments and threat blocking drive growth across Egypt.
Con raso

Telcos reshape music streaming for local audiences

Last week
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cx
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martech
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digital entertainment
Telcos are turning music streaming into localised services for niche audiences, from Greenlandic heritage platforms to kid-safe apps and MENA billing deals.
Mike

Supporting service providers with their global ambitions

Last week
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network infrastructure
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hyperscale
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iot
Gamma backs service providers' global push with APAC launch and 24/7 support as partners seek scale, compliance and new revenue.
Lakshmi

Proof beats promise: The trust crisis AI is creating

Last week
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encryption
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physical security
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iam
AI adoption is exposing a gap between what systems can do and what organisations can prove, as provenance, integrity and accountability become essential.
Rishi

Mythos changes everything: Is your AI agent security ready?

Last week
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firewalls
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data protection
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dr
Anthropic's Mythos spots corporate network attacks in hours, while security experts warn unmanaged AI agents are becoming a critical enterprise risk.
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How Atomgate uses education and partnership to drive successful SonicWall upgrades

This month
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firewalls
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data protection
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digital transformation
Atomgate's Renee Lovell says education, testing and partnerships are helping the South African MSSP turn SonicWall upgrades into measurable business gains.
Moe

The autonomous SOC: A dangerous illusion as firms shift to human-led AI security

This month
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data protection
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digital transformation
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socs
Human-led AI security gains ground as experts warn autonomous SOCs risk hidden errors, weaker accountability and costly business disruption.
Alan pritchard

Why fibre connectivity must be a front-end consideration in data centre site selection

This month
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network infrastructure
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hyperscale
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dc
Fibre must be assessed at the start of data centre site selection, warns expert, as poor connectivity can add months and millions to projects.
Patrick keenan

Brand as a revenue multiplier in enterprise sales

This month
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hyperscale
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cx
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martech
Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.
Debasish

Building security outcomes for small businesses: Why breaches persist despite available tools

This month
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malware
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firewalls
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data protection
SMBs already own the tools, but cyber breaches keep breaking through because patchwork security, weak access controls and over-trust still leave gaps.