CMOtech Asia - Technology news for CMOs & marketing decision-makers

Opinion stories - Page 3

Building digital trust data quality strategy

Building digital trust: Data quality provides a scalable path

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data protection
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fintech
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cx
Data quality gives banks a scalable route to digital trust, cutting fraud and false positives while speeding onboarding, KYB and AI-driven checks.
Patrick keenan

What is a 'Brand' in B2B technology - and how does it drive growth

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cx
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martech
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risk & compliance
Why B2B technology firms that build trust, visibility and proof can win shorter sales cycles, higher contract values and stronger growth.
Sangeeta

AI expert reveals the 'New Currency' in AI discovery for eCommerce brands

This month
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digital transformation
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cx
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martech
AI discovery is levelling eCommerce, with mid-sized Shopify brands gaining an edge over bigger rivals by making products clearer to generative engines.
William laforest

Why the next phase of AI adoption will be determined less by models and more by data foundations

This month
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hybrid cloud
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digital transformation
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partner programmes
AI adoption's next phase hinges on data foundations, with enterprises needing real-time pipelines, governance and portability to scale safely.
Pascal coubard

Beyond the billion-dollar banking oversight: How process intelligence can surface vital warning signs

This month
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digital transformation
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fintech
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risk & compliance
Australia's Big Four loan scandal highlights how process intelligence can expose ghost paths, bypassed checks and hidden fraud networks.
Email attachment20260406 1205789 jdy2io

OpenAI acquires TBPN to expand media and strategy reach

This month
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
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How Apograph uses proactive firewall upgrades to protect clients and control costs

This month
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firewalls
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network infrastructure
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sd-wan
Apograph's £60-a-month firewall plan helps clients dodge emergency refresh costs, cut downtime and strengthen security across 1,500 endpoints.
Mike putman

AI can inspire travel, but it still can't book it. That's about to change

This month
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digital transformation
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fintech
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cx
AI is moving travel from inspiration to transaction, but live inventory, accuracy and booking infrastructure still stand between chat and checkout.
Jonathan reeve2

Unpacking the Impact of Agentic Commerce Across ANZ

This month
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digital transformation
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cx
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martech
Woolworths and Google push AI shopping agents into retail as loyalty schemes face a real-time test in the emerging agentic commerce era.
Melissa

5 mobile-first strategies to ensure contact data quality

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digital transformation
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cx
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martech
Retailers warned that mobile checkout typos, duplicate profiles and recycled numbers are draining sales unless data is checked in real time.
Bill o connell

The evolving role of the CSO: From technical guardian to business strategist

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firewalls
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data protection
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siem
CSOs are shedding their purely technical image as security chiefs are pushed into the boardroom to drive sales, trust and growth.
Ryan mahoney

Why AI-powered security needs network telemetry across the hybrid cloud

Last month
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firewalls
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private cloud
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hybrid cloud
AI security tools are only as smart as the data they see, and network telemetry is emerging as the missing piece in hybrid cloud oversight.
Amd

Agent computers: The PC era, amplified

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digital transformation
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hyperscale
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dc
AMD says a new class of always-on personal machine can run AI agents locally, promising more privacy, speed and productivity for users.
Rob newell  svp and md  asia pacific and japan  new relic

How Observability Serves as the Control Layer for AI Growth

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devops
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digital transformation
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cx
APAC organisations are turning observability into the guardrail for AI, using better visibility to curb outages, costs and compliance risk.
Bobby melissa

Data governance vs. data quality: Which comes first in 2026?

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digital transformation
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risk & compliance
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ai
Governance alone is no safeguard as enterprises are urged to make data quality the proof of trustworthy information in 2026.
Allison

How cybersecurity partner programs are evolving in 2026

Last month
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firewalls
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network security
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cloud security
SonicWall overhauls SecureFirst for 2026, shifting to firm-level skills, role-based training and services to boost partners' recurring revenue.
Eagle eye

Points, personalisation and innovation: How industry leaders are redefining loyalty

Last month
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data analytics
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digital transformation
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cx
AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.
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How Sourcepass turns firewall upgrades into a competitive edge

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crm
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firewalls
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network security
Managing 600+ SonicWall firewalls, Sourcepass turns routine upgrades into a strategic weapon for security, efficiency and client trust.
Kawin

KnowBe4 appoints Kawin Boonyapredee as APJ CISO advisor

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digital transformation
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cx
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phishing
KnowBe4 names Dr Kawin Boonyapredee APJ CISO advisor to steer human risk and AI cyber threat strategy from a new base in Singapore.
Lia carruthers and becky mcmillan   prophet

Prophet bolsters Australian team with two key hires

Last month
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digital transformation
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cx
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martech
Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.