Opinion stories - Page 2

Master data is becoming a strategic tool as firms juggle tariffs, sustainability demands and supply chain compliance in a fast-changing trade landscape.

Retail shifts as AI agents move from recommending products to completing purchases, forcing brands to make catalogues legible to machine buyers.

Japan urged to turn digital strengths into broader economic gains as GSMA report calls for faster 5G, stronger trust and more inclusive services.

Microsoft's latest security update fixes an exploited SharePoint flaw and a critical Windows IKE bug as browser patches surge to record levels.

Patient data quality becomes a crucial trust test as AI, telehealth and interoperability reshape digital healthcare.

B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.

CIOs warned AI will miss ROI without process intelligence as Celonis survey finds 85% of firms eyeing agentic enterprise status and 76% held back.

Why FIPS 140-3 validation matters as organisations face tougher cyber rules, tighter assurance demands and the need for independently tested encryption.

AI in legal services is unlikely to shrink demand, with clients seeking more senior expertise and using efficiency gains to unlock latent work.

Fortra's Chief Executive Officer says acquisition success hinges on strategy and culture before price, after 19 deals since 2020.

AI-era data security needs more than DSPM visibility, as firms must track how sensitive information moves and enforce controls in real time.

UK SOC spots Monday-morning conditional access failure from Germany, helps reset compromised Microsoft 365 account before attackers can strike.

Ecommerce in 2026: AI shoppers, social sales and returns pressure push retailers to rethink data, compliance and cross-border growth.

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

MCPs are emerging as the governed layer that lets AI agents reason across enterprise systems, reducing brittle integrations and easing security risks.

Chatbots are easy to sell, but businesses seeking real AI gains should be looking at systems intelligence, says an expert.

Singapore tech leaders are being urged to tighten decision-making, flatten hierarchies and keep AI talent engaged as rapid innovation raises the stakes.

GEO spending is surging, but marketers risk wasting money if they do not first fix inconsistent brand messaging and content foundations.

Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.

Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.