Measurement stories
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FedEx introduces dynamic pallet dimensioning system in Australia
Last month
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planning
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data analytics
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supply chain systems
FedEx has rolled out its Dynamic Drive-through Pallet Dimensioning Systems in Adelaide, South Australia, the first deployment outside the US, to boost efficiency and accuracy.
![Story image](../../../../../uploads/story/2024/07/30/preview_MixCollage-30-Jul-2024-01-36-PM-9361(2).webp)
Experts weigh in on cookie deprecation and data privacy
Tue, 30th Jul 2024
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data privacy
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cybersecurity
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cookies
Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.
![Story image](../../../../../uploads/story/2024/05/23/preview_img-dQknuwS80H6L94KKzW00EOWJ.webp)
Google unveils major AI enhancements at Marketing Live 2024
Thu, 23rd May 2024
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martech
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data analytics
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ai
At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.
![Story image](../../../../../uploads/story/2024/04/25/preview_img-y2xVBdZdyGe8ZMfmyl2LzRS1.webp)
Yahoo ventures into CTV space with Yahoo Identity Solutions
Thu, 25th Apr 2024
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omnichannel
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martech
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yahoo
Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.
![Story image](../../../../../uploads/story/2024/03/21/preview_img-EfeEhEBrjsXHrx5FyrQ0E9dh.webp)
Kevel introduces Retail Media Cloud to power competitive retail ads
Thu, 21st Mar 2024
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martech
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ai
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software development
Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.
![Story image](../../../../../uploads/story/2024/02/21/preview_img-Oou2zwS834IR3j2SpfCysvbP.webp)
Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra
Wed, 21st Feb 2024
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data analytics
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blockchain
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risk & compliance
Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.
![Story image](../../../../../uploads/story/2024/01/22/preview_img-LEn0F8B9VDPDb3uh1AIMfqi2.webp)
LiveRamp acquires data clean room provider Habu for USD $200 million
Mon, 22nd Jan 2024
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data privacy
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shareholders
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global expansion
LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.
![Story image](../../../../../uploads/story/2023/12/05/preview_img-1sxaHj6keTiHZOGIlu7pYY8X.webp)
Veteran marketer Sean Cooper launches Data Intelligence in Australia
Tue, 5th Dec 2023
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martech
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measurement
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growth
Industry veteran Sean Cooper launches Data Intelligence agency in Australia, aimed at enhancing the use of data in marketing.
![Story image](../../../../../uploads/story/2023/11/19/preview_img-JkbOYTcozT4IFdeFcySwSzEI.webp)
UK business leaders to bolster sustainability investment by 2026
Sun, 19th Nov 2023
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partner programmes
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cleantech
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investment
80% of UK business leaders plan to maintain or increase their sustainability investment by 2026, reveals SAP study.
![Story image](../../../../../uploads/story/2023/10/30/preview_ai_marketer.webp)
Kochava introduces AI Prompt, a novel tool for global marketers
Mon, 30th Oct 2023
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omnichannel
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martech
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ai
Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.
![Story image](../../../../../uploads/story/2023/10/25/preview_ai.webp)
Forrester predicts genAI-powered growth for APAC businesses in 2024
Wed, 25th Oct 2023
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robots
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data analytics
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cx
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
![Story image](../../../../../uploads/story/2023/10/21/preview_oracle_cx.webp)
Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Thu, 21st Sep 2023
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cx
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martech
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forrester research
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
![Story image](../../../../../uploads/story/2023/05/04/preview_Screen_Shot_2023-05-03_at_10.webp)
Media Math VP joins iion as CCO
Wed, 3rd May 2023
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data analytics
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big data
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bi
Yun Yip has been appointed as the Chief Commercial Officer at adtech startup iion, leaving her former role as VP of Media Math to bring her experience to iion.
![Story image](../../../../../uploads/story/2022/11/29/preview_GettyImages-1138965495.webp)
ComCom announces a much broader next phase of MBNZ
Tue, 29th Nov 2022
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uc
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fibre
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commerce commission
The Commerce Commission has unveiled the next phase of Measuring Broadband New Zealand (MBNZ), widening the programme to cover new technologies.
![Story image](../../../../../uploads/story/2022/05/17/preview_Michel_Feijen.webp)
Hard numbers: Why ambiguity in cybersecurity no longer adds up
Tue, 17th May 2022
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cybersecurity
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risk & compliance
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measurement
Measuring cyber risk exposure requires clarity, not ambiguity. CEOs struggle with obtaining meaningful metrics.
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![Story image](../../../../../uploads/story/2019/09/18/preview_GettyImages-657783290.webp)
Aussie tailor 3D prints customers' bodies for a perfect fit
Wed, 18th Sep 2019
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3d printing
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3d scanning
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measurement
Australian menswear brand Tailors Mark is revolutionising fashion by 3D printing life-size body replicas of customers, ensuring perfect fit bespoke suits.
![Story image](../../../../../uploads/story/2019/05/20/preview_Dr_Chris_Sutton_1.webp)
What is a kilogram? Lower Hutt holds its own weight on a global scale
Mon, 20th May 2019
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gps
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measurement
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nanotech
Lower Hutt scientists revolutionise global measurements with the Kiwi Kibble Balance, using quantum physics to redefine the kilogram and other units.
![Story image](../../../../../uploads/story/2018/04/06/preview_ThinkstockPhotos-649124874.webp)
Spirent Communications announces new programme for global partners
Fri, 6th Apr 2018
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network infrastructure
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devops
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hyperscale
The provider of networks and services, as well as test and measurement solutions, is expanding its reach with a new global partner programme.
![Story image](../../../../../uploads/story/2015/09/02/preview_phil_sorgen.webp)
Microsoft to partners: Build your own IP
Wed, 2nd Sep 2015
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digital marketing
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sharepoint
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microsoft
Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.
![Story image](../../../../../uploads/story/2014/12/05/preview_seminar_zeald.webp)
FREE Invite from Zeald: Discover why your website is your most valuable business asset
Mon, 12th May 2014
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edutech
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nz
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cloud services
Join Zeald's FREE seminar across New Zealand and uncover why your website is your most valuable business asset. Gain practical insights and proven techniques.