CMOtech Asia - Technology news for CMOs & marketing decision-makers

Measurement stories

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Google unveils major AI enhancements at Marketing Live 2024
Thu, 23rd May 2024
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big data
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data analytics
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bi
At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.
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Yahoo ventures into CTV space with Yahoo Identity Solutions
Thu, 25th Apr 2024
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omnichannel
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martech
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yahoo
Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.
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Kevel introduces Retail Media Cloud to power competitive retail ads
Thu, 21st Mar 2024
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ml
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martech
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web development
Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.
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Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra
Wed, 21st Feb 2024
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bi
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big data
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ml
Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.
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LiveRamp acquires data clean room provider Habu for USD $200 million
Mon, 22nd Jan 2024
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financial results
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global expansion
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privacy
LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.
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Veteran marketer Sean Cooper launches Data Intelligence in Australia
Tue, 5th Dec 2023
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martech
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measurement
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growth
Industry veteran Sean Cooper launches Data Intelligence agency in Australia, aimed at enhancing the use of data in marketing.
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UK business leaders to bolster sustainability investment by 2026
Sun, 19th Nov 2023
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sustainability
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partner programmes
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investment
80% of UK business leaders plan to maintain or increase their sustainability investment by 2026, reveals SAP study.
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Kochava introduces AI Prompt, a novel tool for global marketers
Mon, 30th Oct 2023
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omnichannel
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martech
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ai
Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.
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Forrester predicts genAI-powered growth for APAC businesses in 2024
Wed, 25th Oct 2023
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bi
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big data
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data analytics
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
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Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Thu, 21st Sep 2023
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cx
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martech
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forrester research
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
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Media Math VP joins iion as CCO
Wed, 3rd May 2023
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big data
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data analytics
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bi
Yun Yip has been appointed as the Chief Commercial Officer at adtech startup iion, leaving her former role as VP of Media Math to bring her experience to iion.
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ComCom announces a much broader next phase of MBNZ
Tue, 29th Nov 2022
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broadband
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commerce commission
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fibre
The Commerce Commission has unveiled the next phase of Measuring Broadband New Zealand (MBNZ), widening the programme to cover new technologies.
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Hard numbers: Why ambiguity in cybersecurity no longer adds up
Tue, 17th May 2022
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compliance
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cybersecurity
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measurement
Measuring cyber risk exposure requires clarity, not ambiguity. CEOs struggle with obtaining meaningful metrics. .
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Aussie tailor 3D prints customers' bodies for a perfect fit
Wed, 18th Sep 2019
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3d printing
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3d scanning
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measurement
Australian menswear brand Tailors Mark is revolutionising fashion by 3D printing life-size body replicas of customers, ensuring perfect fit bespoke suits.
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What is a kilogram? Lower Hutt holds its own weight on a global scale
Mon, 20th May 2019
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gps
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measurement
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nanotech
Lower Hutt scientists revolutionise global measurements with the Kiwi Kibble Balance, using quantum physics to redefine the kilogram and other units.
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Spirent Communications announces new programme for global partners
Fri, 6th Apr 2018
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network infrastructure
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testing
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cloud services
The provider of networks and services, as well as test and measurement solutions, is expanding its reach with a new global partner programme.
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Microsoft to partners: Build your own IP
Wed, 2nd Sep 2015
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microsoft
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sharepoint
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digital marketing
Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.
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FREE Invite from Zeald: Discover why your website is your most valuable business asset
Mon, 12th May 2014
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edutech
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cloud services
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nz
Join Zeald's FREE seminar across New Zealand and uncover why your website is your most valuable business asset. Gain practical insights and proven techniques.
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Google's guide to mobile business
Tue, 24th May 2011
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google
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developers
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measurement
Google's Guide to the App Galaxy provides comprehensive insights into launching a mobile app-based business, covering promotion, monetisation, and measurement.
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Show me the (business) plan
Fri, 17th Dec 2010
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bi
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big data
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planning
Many entrepreneurs fail to navigate their business without a clear plan—akin to being lost in a new city without a map or GPS.