Measurement stories

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.

Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.

LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.

Industry veteran Sean Cooper launches Data Intelligence agency in Australia, aimed at enhancing the use of data in marketing.

80% of UK business leaders plan to maintain or increase their sustainability investment by 2026, reveals SAP study.

Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.

Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.

Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.

Yun Yip has been appointed as the Chief Commercial Officer at adtech startup iion, leaving her former role as VP of Media Math to bring her experience to iion.

The Commerce Commission has unveiled the next phase of Measuring Broadband New Zealand (MBNZ), widening the programme to cover new technologies.

Measuring cyber risk exposure requires clarity, not ambiguity. CEOs struggle with obtaining meaningful metrics. .

Australian menswear brand Tailors Mark is revolutionising fashion by 3D printing life-size body replicas of customers, ensuring perfect fit bespoke suits.

Lower Hutt scientists revolutionise global measurements with the Kiwi Kibble Balance, using quantum physics to redefine the kilogram and other units.

The provider of networks and services, as well as test and measurement solutions, is expanding its reach with a new global partner programme.

Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.

Join Zeald's FREE seminar across New Zealand and uncover why your website is your most valuable business asset. Gain practical insights and proven techniques.

Google's Guide to the App Galaxy provides comprehensive insights into launching a mobile app-based business, covering promotion, monetisation, and measurement.

Many entrepreneurs fail to navigate their business without a clear plan—akin to being lost in a new city without a map or GPS.