CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia

Measurement Stories

Asian Stories

Measurement stories

Global Stories

Measurement stories

AI outpaces marketers' readiness in measurement study
Software-as-a-Service

AI outpaces marketers' readiness in measurement study

Only 3% of senior marketers say their organisations are fully ready to use AI in marketing measurement, despite its speed benefits.

By Sofiah Nichole Salivio • 4 min read • Last week
Only 8% of firms track AI impact, Talent Group says
Data Protection

Only 8% of firms track AI impact, Talent Group says

Despite a surge in workplace use, most firms still cannot show whether AI is paying off, with only 8% tracking impact with clear KPIs.

By Sean Mitchell • 5 min read • Mon, 31st Aug 2026
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • Thu, 11th Jun 2026
TripleLift appoints new chief product & marketing chiefs
Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 19th May 2026
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
LiveRamp unveils AI agents & expanded integrations for marketers
Marketing Technologies

LiveRamp unveils AI agents & expanded integrations for marketers

LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.

By Catherine Knowles • 4 min read • Wed, 8th Oct 2025
From compliance to campaigns: Data collaboration as Finserv's Marketing Edge
Data Protection

From compliance to campaigns: Data collaboration as Finserv's Marketing Edge

Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.

By Richard Knott • 4 min read • Tue, 20th May 2025
Yahoo survey: ad leaders prioritise tracking over privacy
Marketing Technologies

Yahoo survey: ad leaders prioritise tracking over privacy

A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
Seismic launches new enablement tools in Fall 2024 release
Data Analytics

Seismic launches new enablement tools in Fall 2024 release

Seismic has launched its Fall 2024 product line, featuring Seismic Programs, a new suite of tools designed to enhance enablement planning and measurement.

By Catherine Knowles • 2 min read • Fri, 25th Oct 2024
StackAdapt expands APAC presence with senior hires in HK & Japan
Marketing Technologies

StackAdapt expands APAC presence with senior hires in HK & Japan

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

By Imee Dequito • 3 min read • Tue, 24th Sep 2024
FedEx introduces dynamic pallet dimensioning system in Australia
Data Analytics

FedEx introduces dynamic pallet dimensioning system in Australia

FedEx has rolled out its Dynamic Drive-through Pallet Dimensioning Systems in Adelaide, South Australia, the first deployment outside the US, to boost efficiency and accuracy.

By Catherine Knowles • 3 min read • Fri, 23rd Aug 2024
Experts weigh in on cookie deprecation and data privacy
Data Privacy

Experts weigh in on cookie deprecation and data privacy

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

By Staff Writer • 5 min read • Tue, 30th Jul 2024

Stories from Other Regions

Measurement stories

Pagabo launches ImpactOS to track social value delivery
Procurement

Pagabo launches ImpactOS to track social value delivery

A single workflow could help contractors prove social value delivery, as scrutiny grows over whether public sector bids match local needs on the ground.

By Sofiah Nichole Salivio • 4 min read • 4 days ago
Smartly names ex-Netflix executive Kelly Uphoff CTO
Data Science

Smartly names ex-Netflix executive Kelly Uphoff CTO

The hire deepens Smartly's push to automate ad decisions as the company looks to turn campaign data into better creative, media and measurement choices.

By Sofiah Nichole Salivio • 3 min read • Last week
Google sets out AI-first future for ads & shopping
Marketing Technologies

Google sets out AI-first future for ads & shopping

Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026
EDHEC launches Quantum Institute to boost business innovation
Quantum Computing

EDHEC launches Quantum Institute to boost business innovation

EDHEC has launched a Quantum Institute to equip leaders and students with knowledge on quantum science's impact across business, finance, and society.

By Sean Mitchell • 2 min read • Sat, 22nd Nov 2025
Zensar Technologies appointed to modernise Post Office digital services
Digital Transformation

Zensar Technologies appointed to modernise Post Office digital services

Zensar Technologies will spearhead the Post Office's two-year digital modernisation, enhancing user-friendly services and replacing legacy systems across the UK.

By Catherine Knowles • 3 min read • Thu, 8th May 2025