Marketers and advertisers in Australia are set to benefit from the expertise of an industry veteran as Sean Cooper launches his new venture, Data Intelligence. This new agency aims to foster a seamless integration of technology and marketing, enabling clients to maximise the effectiveness of data and marketing technology (martech).

Sean Cooper, a seasoned marketing professional with three decades of experience, presents a unique solution to marketers: Data Intelligence delivered by marketers for marketers. The independent agency combines the strength of a team with a cumulative experience of a century in diverse industries. The agency's proposal aligns with the increasing importance and relevance of data in shaping successful, data-informed business strategies.

Sustaining his critique of existing data management strategies, Cooper shared that even though every organisation is striving to activate more data, about 89% of them struggle to unlock the full potential of their data.

In response to the sentiment, Cooper emphasised the significance of Data Intelligence in enabling clients to tap into the full potential of their data. He expressed the goal of assisting companies in leveraging their data to inform and optimise key aspects of their business, including marketing, advertising, and media strategies. The aim is to empower businesses to use data strategically for enhancing brand awareness, promoting products and services, and acquiring new customers.

Sean Cooper stated, "Data Intelligence will help its clients join the 11% that harness the full potential of their data. We'll be helping companies use that data to guide the very marketing, advertising and media strategies they're relying on for brand awareness, product and services promotion and winning new customers."

Data Intelligence is committed to streamlining the complex connections between technology and marketing, independent of tech stacks, media partners, advertising service agencies and martech vendors.

Sean Cooper confidently said, "We have developed a systematic approach to solving marketing problems with the intelligent use of data." Key to the transformation would be a sharp focus on platform, governance, and growth. The agency aims to analyse and assess clients' specific data maturity, capabilities and needs before driving the process forward.

As Sean Cooper further explained, the practical aspects of making data work harder incorporate data audits, rectifying data integrations and ensuring data availability. The agency will provide impartial recommendations on analytics tools, customer data platform (CDP) selection and deployment, or developing CDP as required.

Data Intelligence looks to deliver tailored solutions for each client, including customer segmentation, graphical analysis, offer optimisation, media mix modelling and measurement.

Although a newcomer, Data Intelligence is a sibling of the Audience Group, operating independently from its other divisions. Sean Cooper's innovative vision of harnessing data potential gives a promising outlook for the evolution of marketing strategies in the land down under.