Measurement stories
Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
Yun Yip has been appointed as the Chief Commercial Officer at adtech startup iion, leaving her former role as VP of Media Math to bring her experience to iion.
Measuring cyber risk exposure requires clarity, not ambiguity. CEOs struggle with obtaining meaningful metrics. .
Australian menswear brand Tailors Mark is revolutionising fashion by 3D printing life-size body replicas of customers, ensuring perfect fit bespoke suits.
The provider of networks and services, as well as test and measurement solutions, is expanding its reach with a new global partner programme.
Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.
Symantec unveils new partner specialisations in Asia Pacific and Japan, enhancing access to sales and technical resources and boosting revenue opportunities.
The Commerce Commission has unveiled the next phase of Measuring Broadband New Zealand (MBNZ), widening the programme to cover new technologies.
Lower Hutt scientists revolutionise global measurements with the Kiwi Kibble Balance, using quantum physics to redefine the kilogram and other units.
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Google's Guide to the App Galaxy provides comprehensive insights into launching a mobile app-based business, covering promotion, monetisation, and measurement.
Many entrepreneurs fail to navigate their business without a clear plan—akin to being lost in a new city without a map or GPS.
The online analytics company has made two announcements that will help start-ups gain a better understanding of how popular their websites are.
