CMOtech Asia - Technology news for CMOs & marketing decision-makers

Kat Warboys stories

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Digital marketing challenges persist for Singapore companies
2 days ago
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crm
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martech
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cdp
While 84% of Singapore companies use digital marketing, only 17% see a clear link to increased revenue, highlighting ROI measurement challenges.
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HubSpot reveals the future of CX is connected experiences
Tue, 8th Aug 2023
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data analytics
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fintechs
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martech
HubSpot has released the findings of a survey conducted by YouGov on Singaporean consumers and business leaders regarding brand expectations and experience.
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HubSpot reveals marketing budget decline in Singapore
Wed, 30th Nov 2022
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crm
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data analytics
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martech
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.
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Australian marketers facing barriers to growth - report
Fri, 4th Nov 2022
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data analytics
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martech
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cdp
Marketers in Australia are currently facing barriers to growth including corporate silos and under-resourced teams amid changing microeconomic climate.
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HubSpot rolls out updates to reinforce customer connections
Fri, 9th Sep 2022
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crm
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data analytics
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cx
HubSpot announced at its annual INBOUND event new features and updates to help businesses create deeper, more meaningful connections with their customers.
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HubSpot launches 'The Great Upskill' week to inspire learning
Thu, 12th May 2022
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it training
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data analytics
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martech
Brands across APAC including Google ANZ, MessageMedia, Meltwater, Seismic and Aircall, will give their employees a full workday to dedicate to upskilling.